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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar XK to cease production this summer

With the introduction of the F-Type coupe and convertible, Jaguar has cleared room in its sports car lineup to drop the XK for new models. "There will be a 2015 model year XK, but the rumors are true, production for the XK will end later this year after eight years," said Wayne York Kung, Jaguar USA National Product Communications Manager, in an email to Autoblog. A replacement for the GT might be a very long way off.
The automaker told Auto Express that it's part of a "wider strategic vision and product planning cycle." Ending assembly will allow the feline luxury brand to build better-selling vehicles like the XE, its upcoming BMW 3 Series fighter. The new sedan is scheduled to go on sale in Europe in 2015 and in the US in 2016. It also needs to make room for the C-X17 crossover to be built, which is likely expected to sell better than a 2+2 GT car.
"There are no immediate plans to replace the XK," said Kung in his email. Jag was rumored to be considering moving a future generation of it upmarket. The new model would have been a bigger, softer grand tourer and allow the F-Type to be the brand's more hardcore sports car.

Which is hotter, Lana Del Rey or the Jaguar F-Type?

Lana Del Rey's "Burning Desire" video, the first musical collaboration between Jaguar and its hired songstress, is half music video, half long-form lifestyle commercial for the 2014 F-Type. If you like Del Rey channeling glamorous fifties fame as she lays down vocals of sensuous, languid dolor over images of black-and-white yesteryears, you'll like this song off of her new EP, Paradise.
We think the appearance of a red and brand-new Jaguar, though, is incongruous - either Del Rey or Jaguar is the anachronism, take your pic. That's not to say it's not beautiful, however, so enjoy the combination in the video below.