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New Audi design chief Massimo Frascella shaped cars for Jaguar Land Rover

At the Audi brand, style and design have long been a high priority; think the super sleek and sexy A7 sedan, the Bauhaus-inspired TT coupe, the single-frame grille that instantly identified the marque with its down-the-road graphics. So when the Bavarians install a new head of design, that’s also worth a look. Massimo Frascella is that person, a 52-year-old Italian designer who this summer will succeed Marc Lichte. Lichte ran Audi design since 2014 and will take up a new role within the Volkswagen Group. Frascella, a student at the Istituto d`Arte Applicata & Design in Turin, ignited his career at Stile Bertone, and his resume after that evolves impressively. He subsequently held positions at Ford Motor Company and Kia, and since 2011, Frascella has held senior positions at Jaguar Land Rover. He was responsible for the creation of several models: Discovery Vision Concept (2014), Discovery Sport (2014), Discovery (2016), Velar (2017), Evoque (2019) and Defender. In 2019 he became creative director of Land Rover and in 2020 design director. He was also instrumental in the development of the range of new electric Jaguars that are in the works. “Joining Audi is a very special moment for me,” Frascella said. “I am deeply honored to assume the role of chief creative officer and to guide such a talented team in shaping the future of the brand to new heights of innovation and distinction. I believe in the emotional power of design to inspire, connect, and drive change, and I am here to nurture and promote creativity as the beating heart of our brand.” Looking back a couple of decades, it was one of FrascellaÂ’s predecessors who helped to cement AudiÂ’s reputation in automobile design: Walter de Silva. De Silva was appointed head of Audi design in 2002. From 2007 to 2015, he supervised the design strategy for the entire Volkswagen group, including the TT, the Scirocco, the Passat and the Golf. Not a bad list of achievements, but in a interview several years ago, de Silva said that he considered the 2007 Audi A5 coupe the pinnacle of his automotive design art, citing its “sex appeal, the shape of the lights, the architecture.” Design/Style Audi Jaguar Land Rover Volkswagen Automotive History

Jaguar unveils Vision Gran Turismo electric race car for 'Gran Turismo Sport'

We've driven some hot Jaguars, one of our favorites being the deliciously fast, all-electric I-Pace. Unfortunately, that car costs around $70,000 to start. Too rich for your blood? Jaguar has designed an all-electric race car specifically for PlayStation 4's "Gran Tursimo Sport." Called the Jaguar Vision Gran Turismo Coupe, you'll be able to take this performance EV for some virtual hot laps soon. It'll be available for download late next month, but first, it's getting broken in by competitors in Sony’s Gran Turismo World Tour event at the Tokyo Motor Show this week. The latest in a series of virtual concept cars, from a variety of automakers, this Jaguar designed its Vision GT from the ground up as an all-wheel-drive EV, inspired by the historic C-Type and D-Type, but with modern technology from its I-Type 4 Formula E and I-Pace eTrophy racers. Its three electric motors are good for a total of 750 kW (1,005 horsepower) and 885 pound-feet of torque. That'll launch the car to 62 miles per hour in less than two seconds. Jaguar Vision Gran Turismo Coupe View 15 Photos Though the Vision Gran Turismo is a virtual vehicle, Jaguar put a lot of thought into the design and materials. It's made from carbon-fiber composites and aluminum alloys, and if it were real, it'd weigh 3,086 pounds. Thought was given to aerodynamics, down to the car's deployable wing to balance drag and downforce. "This was the dream project for a car designer, creating a futuristic sports car for Gran Turismo means our designs and ideas could be truly limitless," said Oliver Cattell-Ford, exterior designer, Jaguar Advanced Design. "It has to excite future generations and most importantly, look and feel unmistakably Jaguar.” If you like to use the cockpit perspective when gaming, you won't be disappointed, as Jaguar paid attention to interior details as well. Chris Shaw, interior designer, Jaguar Advanced Design, said of it, "The architecture is visually lightweight, simple, and dramatic; featuring advanced and experimental materials and finishes.Sitting in the stunningly considered cockpit and looking out onto the gracefully long bonnet of the Jaguar Vision GT Coupe — a view that is unmistakably Jaguar — the player will be fully immersed in the action.” It even features hologram technology for displaying information, with augmented reality digital side glass that can alert the driver to dangers outside the vehicle.

Jaguar readying SUV for Frankfurt debut

In an effort to target higher-volume vehicle segments, Jaguar is getting ready to introduce its first-ever crossover, and Autoweek reports that we could see it debut at the Frankfurt Motor Show in September. We've heard in the past that the new Jaguar crossover could carry the name XQ, but the report also mentions that the Q-type name is still in the running (now wouldn't Audi just love that?).
A little more clear than the crossover's name, AW says the cargo-friendly Jaguar should ride on the same platform as the upcoming Jaguar XS compact sedan rather than using a Land Rover platform. As for the on-sale date, it still sounds like the XS will hit the roads first in 2015 with the crossover model due out in 2016.