1996 Jaguar Xj6 Vanden Plas Long Wheel Base- So. Cal Orig. 146k Nice Car! on 2040-cars

Auto blog

Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2014 Jaguar XFR-S Sportbrake

We'd consider giving up vital organs for the opportunity to drive any number of vehicles on the Nürburgring: supercars, racecars, track cars, even hot hatches... but a station wagon? That might not seem like a top choice at first blush, but this is no ordinary wagon. This is the Jaguar XFR-S Sportbrake.
Now if that name leaves you scratching your head, there are several good reasons for that - not least of which is the unfortunate reality that, unlike so many performance-oriented crossovers and sport-utes, the Sportbrake is not offered in North America. But suppose it were, or that weren't a factor. You'd likely still be left wondering how the name Jaguar ended up on a station wagon in the first place, and how that machine wound up bearing the letters R-S, the suffix affixed only to Coventry's most hardcore performance models.
Our brief story goes back a little over two years to when Jaguar revealed the XF Sportbrake at the 2012 Geneva Motor Show, giving its mid-level sedan an elongated roof and added cargo capacity. The Sportbrake may not be the first wagon to wear the Leaping Cat badge, but following the lamentable X-Type Sportwagon, it could be argued that the XF is the first authentic Jag estate.

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
Topics: