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Jaguar sends off XK with limited-run Final 50 edition

The Jaguar XK coupe and convertible are pointed at the production sunset, and the cars that will end their retail lives in the US will be the dubbed the XK Final Fifty Limited Edition. As the name implies there will be fifty of them made, 25 of the fixed-roof variety, 25 of the droptop.
As the name doesn't imply, however, they'll be based on the XKR and be injected with liberal doses of XKR-S and XKR-S GT: the 510-horsepower V8 from the XKR will be mated to normally optional items like the Dynamic and Performance Packs, machined front suspension components from the XKR-S and a 10-millimeter lower ride height, the louvered hood from the XKR-S GT and Vortex 20-inch forged wheels. The sheetmetal gets a bath in Ultimate Black paint "with special trim" and badged door sill plates. Convertibles will come black roofs, but the Performance Active Exhaust will keep you apprised of the 5.0-liter V8 bellows no matter which car you choose.
They'll go into production this summer and hit dealerships in the fall. There's a lengthy press release below with more info on how this cat will sing its swan song.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Has the Jaguar XKR-S Sportbrake leaked out early?

Want to haul ass down the Autobahn with the whole family and all their gear in tow? Forget that Porsche Cayenne or Jeep Grand Cherokee SRT8 - what you'll want is a power wagon: something like an Audi RS6 Avant or Mercedes-Benz E63 AMG Estate. Unfortunately there are precious few of these performance station wagons on the market anywhere, especially with American offerings like the Cadillac CTS-V Sport Wagon on its way out and the Dodge Magnum SRT8 long gone. But there's a new challenger emerging.
That'd be the Jaguar XFR-S Sportbrake, a hi-po estate from Coventry that's been a long time in the making. And now it's apparently almost here. (Only by "here," we mean "there," as it's not likely ever to come to the United States.)
Apparently set to be unveiled at the Geneva Motor Show is a Frankenstein-style cross between a Jaguar XF Sportbrake and XFR-S performance sedan, taking the best elements from both. From the former, that means the extended roofline that gives it the cargo capacity of a small crossover. From the former, that means a 5.0-liter supercharged V8 producing 542 horsepower and 502 pound-feet of torque, driving the rear wheels through an eight-speed automatic transmission.