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Jaguar solution to keyless start could save lives

UPDATED: An earlier version of this story indicated the Jaguar keyless start function was meant as a safety feature, when in fact, it is meant as a convenience one and will not work as described if automatic stop/start is not engaged. Today, The New York Times published an article about more than two dozen deaths related to drivers accidentally leaving their cars running, closing their garages and later succumbing to carbon monoxide that flooded their homes. The reason has been identified as "keyless start" features, or proximity entry and push-button start, where owners don't need to physically handle a key or fob to gain entry into the vehicle or start it. It is the latest, and deadliest, issue raised with this system after those related to security and simple inconvenience (for instance, leaving the car at a valet or car wash with the fob in your pocket). From my personal perspective, The New York Times had a rather harsh "evil carmakers" tone throughout the article. This is not a matter of a known faulty component, as with the GM ignition switch recall. This has as much to do with user error where people leave their car without pressing the "off" button and without noticing the engine is still running. About half of the cars in question are produced by Toyota and Lexus, brands that have offered keyless start longer than most. They are also brands with high rates of elderly owners, who seemingly made up a majority of reported deaths and injuries. One fire department in Florida even started a campaign alerting those in the area of the dangers of leaving your car running when it noticed a correlation between an increase in cars equipped with keyless start and calls related to carbon monoxide poisoning. I see several contributing issues at play, most of which go well beyond this particular issue. First is insufficient training of owners by dealers and/or owners not paying close enough attention during this training. Cars are complicated, but you should at least know how basic functions work. Second, woefully inadequate driver training in this country. Third, and with apologies to the AARP, insufficient testing of elderly drivers and/or insufficiently low standards for elderly drivers. If you don't know you have to shut the car off or cannot hear that an engine is running, perhaps you shouldn't be driving. Fourth, re-examining keyless start systems.

2023 Jaguar F-Pace SVR Edition 1988 begins the brand's reset

At the end of last month, Jaguar hit the 'Delete' button on nearly ten years of Instagram posts, replacing them with three images of the Jaguar XJR-9 endurance racer that won the 1988 24 Hours of Le Mans. We made two conjectures as to what it could mean, the first being, "a limited-edition version of an existing car inspired by the XJR-9 could be around the corner." And here we have none other than a limited-edition version of an existing Jaguar, called the F-Pace SVR Edition 1988. Created by the SV Bespoke division with help from Special Vehicle Operations and the design team, this is the Jaguar's first limited edition F-Pace; the brand will make just 394 of them for global consumption, celebrating the number of laps the XJR-9 completed during its win at La Sarthe. The changes are cosmetic, sadly, which means no 7.0-liter V12 up front. The standard supercharged 5.0-liter serves here, making the standard 550 horsepower and 516 pound-feet of torque. It looks more sinister than ever, though, hidden behind Midnight Amethyst paint and a set of 22-inch Champagne Gold forged alloy wheels. If that weren't enough to announce itself, there are also Sunset Gold Satin accents that contrast with the standard Black Package, such as the Edition 1988 badging on the fenders, leaper badge in back and tailgate script. A silver "SV Bespoke commissioning graphic" informs that each model is "One of 394." Inside, occupants find more Sunset Gold on the steering wheel, shift paddles, instrument panel and ventilated Performance Seats. They're offset by semi-aniline leather everywhere, and carbon fiber trim finishers. Jaguar mentions as well that it's incorporated what3words navigation into the Pivi Pro infotainment system. A combination of three terms identifies three-square-meter blocks (32.3 square feet) around the world, the phrase "echo.twin.papers" providing directions to the Empire State Building, for instance. The F-Pace SVR Edition 1988 starts at $111,150 after the $1,150 destination charge, a $23,400 surcharge over the base F-Pace SVR.  Now we wait to find out about our second surmise for the brand — a return to old-school competition with an endurance racing program. It's unlikely for tens of millions of reasons, but we'd love to see the cat back at that French country house with Acura, Audi, BMW, Cadillac, Lamborghini and Porsche. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.