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Jaguar F-Pace R-Dynamic is back in Black Pack

When Jaguar rationalized the F-Pace lineup for 2021, streamlining 12 variants into just five, old names and packages got left in last year. The previous R-Sport model is history, as are last year's special edition visual packs: Chequered Flag and 300 Sport. The F-Pace R-Dynamic is the new breed of mid-grade sporty in the 2022 lineup, coming in below the SVR, and Jaguar's just unveiled a Black Pack for it in the UK. A familiar name in the Coventry history books, the Black Pack does now what it's always done — dress up the exterior in gloss black. That means the grille and grille surround, fender vents, side window trim, door mirror caps, rear valance below the bumper, and rear badges come in the same color as deep space. Only shinier. The rolling stock is tailored to match, a set of 20-inch gloss black rims hiding red brake calipers. Flourishes inside the cabin include Satin Charcoal Ash veneers, bright metal pedals, privacy glass, and a fixed panoramic glass roof. The entire range sees a few tweaks in the cabin besides. Upgraded Premium Cabin Lighting adds 20 more colors, making 30 in total. For owners sensitive enough to day-old oxygen in their $70,000 crossovers, the Air Purge function can be set to clear the interior of stale air before occupants arrive by setting a timer in the infotainment system or on the Jaguar Remote App. A CO2 sensor keeps the ambience effervescent while on the go, unobtrusively adding fresh air when carbon dioxide exceeds the recommended daily allowance. The fastidious will also be able to monitor particulate levels inside and outside the vehicle in a display on the touchscreen. And coming over-the-air updates for the Pivo Pro infotainment system will enable wireless Android Auto and Apple CarPlay.  Outside, there's a new color called Ostuni White (pictured), as well as self-sealing tires that can be had on 19-, 20-, and 21-inch wheels when shod in all-season rubber. Finally, adaptive cruise control received steering assist to keep the F-Pace centered in its lane. These updates haven't made it to the U.S. yet, but we expect them to arrive on the boat with the 2022 models for our market.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover won't get a bailout from the UK

Bailout talks between Jaguar Land Rover and Tata Steel with the UK government have ended, leaving both firms to rely on private financing to overcome the impact of coronavirus on business, the Financial Times reported on Friday. The report said that talks for an emergency funding fell through as Jaguar Land Rover (JLR) did not qualify for taxpayer support. It is the luxury car unit of India's Tata Motors and Tata Steel, both owned by Indian conglomerate Tata Group. The bailout plan, titled "Project Birch", had been authorized by Finance Minister Rishi Sunak in May to rescue companies that are seen as strategically important, with the Treasury saying it may step in to support crucial businesses on a "last resort" basis after other options run out. The report, citing a source familiar with the matter, said that the funding scheme became infeasible for Tata as it imposed strict conditions on any lending. "Tata Steel remains in ongoing and constructive talks with the UK Government on areas of potential support," Tata Steel said in an emailed statement. The UK Treasury said it would not comment on individual companies. Tata Motors did not immediately respond to request for comment. Related Video: Earnings/Financials Government/Legal Jaguar Land Rover