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Jaguar releases Desire short film starring F-Type and Damian Lewis

After stoking the hype with a theatrical-style trailer, Jaguar has finally released the full-length version of its mini-movie, Desire, to help kick off the new 2014 Jaguar F-Type. Starring Homeland actor Damian Lewis across from the lovely Shannyn Sossamon, the film has been turned loose on YouTube after an initial debut at the Sundance London film and music festival.
Shot in Chile's rather breathtaking Atacama Desert, Desire is described by the producers as being "A story of betrayal, retribution, passion and greed." Lewis plays the lead role of Clark, a high-end car delivery guy (great work if you can get it), who runs into an unexpected, sexy mystery when shuttling the lovely F-Type to the middle of nowhere. Who could have guessed?
We won't spoil any of the not-exactly-serious 13-minute plot for you; scroll down below to see for yourself if the theatrical pomp and circumstance is worthy of Jag's newest roadster.

Jaguar announces continuation run of 1953 C-Type race cars

Jaguar is adding the 1953 C-Type race car to its Jaguar Classic "Continuation" line of historic cars. These factory-built cars are crafted to the same specifications as their inspirations, making them some of the most accurate replicas of any classics available to the public.  For the C-Type, Jaguar turned to the 1953 Le Mans-winning works car, which was powered by a 3.4-liter, 220-horsepower straight-six sporting three Weber carbs. Unlike the road cars, the racers wore disc brakes at all four corners, which is good news for anybody who is purchasing one of these to drive.  "Driven by some of the most-admired racing drivers in history, the C-Type laid the foundations for Jaguar’s success in endurance racing and is synonymous with design and engineering innovation," said Dan Pink, director of Jaguar Classic. "Seventy years on, Jaguar Classic is proud to be able to utilize the latest innovations in manufacturing technology – alongside traditional skills and unrivaled expertise – to reintroduce this legendary car for a new generation of enthusiasts to enjoy." While a new generation of enthusiasts may get the opportunity to drool over a factory-fresh C-Type for the first time, these continuation cars won't exactly be flying off the assembly lines. In fact, the production pace won't come anywhere close to that of the original. Jaguar plans to build just eight examples to be delivered prior to a motorsports-themed celebration event for those lucky customers. (Just 53 were built in the original 1950s production run, of which 43 were sold to private owners.) If they're so inclined, owners of the new C-Types will be able to race their cars in sanctioned vintage series. FIA-approved harness mounts can even be included from the factory. Despite that nod to convention, Jaguar's key motivation with the C-Type revival is staying true to the originals. "Building on the experience gained with previous Jaguar Classic Continuation programs for Lightweight E-Type, XKSS and D-Type, Jaguar Classic engineers consulted the Jaguar archives and cross-referenced scan data taken from an original C-Type in conjunction with the latest computer aided design (CAD) technology, to create the most authentic new C-Type possible," Jaguar said in its announcement. Jaguar is even throwing a bone to those of us who will only be able to admire these beauties from afar. As of Wednesday, a configurator tool for the new C-Type Continuation is available on Jaguar's website.

JLR confirms next Jaguar XJ will be all-electric

Jaguar-Land Rover confirmed today what has long been rumored: the next-generation Jaguar XJ will be all-electric. On stage to introduce the new Land Rover Defender, company CEO Ralf Speth made the announcement as a teaser image of the new electric XJ's full-width taillight bar appeared on screens behind him.  As quoted by AutoExpress, Speth said, "Based on our rich knowledge and experience gained from the I-Pace, Formula-E and I-Pace eTROPHY, our engineering team is in full swing to deliver the world's first, full-electric luxury sports saloon. The flagship of Jaguar: the all-new XJ." He continued, "The new, all-electric XJ - extraordinarily remastered for the 21st century - will offer spiritual freedom for our customers ... Gliding in elegance, new tranquility and new functionality, and in full consciousness taking care of the environment." Well, let's unpack that a bit, shall we? First, "the world's first, full-electric luxury sports saloon?" Even if you split hairs and deem the Tesla Model S a hatchback, there's a little thing called the Tesla Model 3. That's definitely a saloon, or as we in North America call it, a sedan. Unless he meant the North American definition of a saloon, in which case the Tesla is most definitely not that.  Also, the new XJ will help customers achieve spiritual freedom? Whatever. Jaguar's longest-running nameplate going all-electric isn't surprising, but it can only be good news for the British luxury brand, which could use a win. The current XJ made waves with its controversial styling, but that was nearly a decade ago. Thereafter, it never gained enough attention in America from wealthy buyers who'd otherwise buy a BMW 7 Series, Mercedes S-Class or even Porsche Panamera. Basically, what the Tesla Model S was able to achieve with distinctive styling, and of course, an all-electric powertrain. Plus, unlike the recently introduced Porsche Taycan, an all-electric Jaguar XJ should offer space more on par with Tesla's big sedan/saloon/hatchback.  AutoExpress also indicates in its story that the new XJ will still be built in England, as will its batteries. There will apparently be a new battery-producing facility opening in 2020 with the goal of producing enough batteries for as many as 150,000 Jaguar and Land Rover vehicles per year.