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Jaguar rolls out 2014 XJ updates

It may be an uphill battle with Mercedes-Benz having rolled out its all-new S-Class, but in an effort to entice more customers towards its flagship sedan, Jaguar has announced a series of enhancements for the XJ.
A number of upgrades aim to make the long-wheelbase model that much more accommodating, with new airline-style rear seats that recline, massage and optimize the headroom in the back. The rear suspension has also been recalibrated for comfort, and there's a new optional Meridian sound system with a Conversation Assist feature that uses microphones in the headliner to pick up occupants' voices and pipe them through the speakers to support the art of conversation in motion.
The engine range carries over unchanged, but each engine is now mated to an eight-speed automatic with an available stop/start system which Jaguar says takes less time to restart the engine than it takes for the driver to move his or her right foot from brake to gas. Full details in the press release below.

Top Gear caught filming Best of British near Buckingham Palace

YouTuber and car-fan extraordinaire Shmee probably had very little trouble tracking down the Top Gear film crew recently, as the group was putting together an episode that could accurately be described as "excessive." With its flag-waving (literally) Best of British theme, the TG guys gathered a jaw-dropping array of British cars, and parked them all right in front of Buckingham Palace to make extra sure that the point was driven home.
Top Gear hosts Jeremy Clarkson, Richard Hammond and James May were outfitted with a trio of Jaguar F-Types festooned with gigantic Union Jacks, with which to survey the landscape of British motoring glory. In the video below, you'll see that this includes any number of Mini, Aston Martin, Lotus, McLaren, Land Rover, Bentley and Rolls-Royce models (just to name a few), as well as a healthy dose of weird stuff that most people would never guess at being built in the UK. The lawnmowers and military vehicles are especially cool.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.