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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar F-Pace R-Dynamic is back in Black Pack

When Jaguar rationalized the F-Pace lineup for 2021, streamlining 12 variants into just five, old names and packages got left in last year. The previous R-Sport model is history, as are last year's special edition visual packs: Chequered Flag and 300 Sport. The F-Pace R-Dynamic is the new breed of mid-grade sporty in the 2022 lineup, coming in below the SVR, and Jaguar's just unveiled a Black Pack for it in the UK. A familiar name in the Coventry history books, the Black Pack does now what it's always done — dress up the exterior in gloss black. That means the grille and grille surround, fender vents, side window trim, door mirror caps, rear valance below the bumper, and rear badges come in the same color as deep space. Only shinier. The rolling stock is tailored to match, a set of 20-inch gloss black rims hiding red brake calipers. Flourishes inside the cabin include Satin Charcoal Ash veneers, bright metal pedals, privacy glass, and a fixed panoramic glass roof. The entire range sees a few tweaks in the cabin besides. Upgraded Premium Cabin Lighting adds 20 more colors, making 30 in total. For owners sensitive enough to day-old oxygen in their $70,000 crossovers, the Air Purge function can be set to clear the interior of stale air before occupants arrive by setting a timer in the infotainment system or on the Jaguar Remote App. A CO2 sensor keeps the ambience effervescent while on the go, unobtrusively adding fresh air when carbon dioxide exceeds the recommended daily allowance. The fastidious will also be able to monitor particulate levels inside and outside the vehicle in a display on the touchscreen. And coming over-the-air updates for the Pivo Pro infotainment system will enable wireless Android Auto and Apple CarPlay.  Outside, there's a new color called Ostuni White (pictured), as well as self-sealing tires that can be had on 19-, 20-, and 21-inch wheels when shod in all-season rubber. Finally, adaptive cruise control received steering assist to keep the F-Pace centered in its lane. These updates haven't made it to the U.S. yet, but we expect them to arrive on the boat with the 2022 models for our market.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford's J Mays feels vindicated by Fusion reception

It's hard to think back now, but the same man overseeing the design of the 2013 Ford Fusion also presided over a rather lackluster period in Ford design, highlighted by vehicles like the Five Hundred and Freestyle. With the redesigned Fusion receiving high praise, J Mays tells Automotive News that he feels vindicated from criticisms suggesting he's not a daring enough designer.
When Mays took over as lead of design in 1997, he admits to having quite an ego ("My head would barely fit through the door some days. I've long since gotten over myself") and the workload to match. With the Blue Oval's portfolio full of premium brands like Aston Martin, Jaguar, Land Rover and Volvo at that point, along with the bread-and-butter Ford, Lincoln and Mercury models, Mays certainly had quite the challenge.
It was in the mid-2000s that Mays took over just the premium brands, and took on the new title of Chief Creative Officer. At the time, Mays endured some criticism for looking backwards to retro styling, rather than setting a new standard for American car design - criticism that Mays says he is free from with the all-new Fusion.