2009 Jaguar Xf Luxury Sedan 4-door 4.2l on 2040-cars

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Tata to get Jaguar and Land Rover tech, platforms too?

Since buying Jaguar Land Rover, Indian automaker Tata has generally left its luxury arm's platforms and technology alone. However, those days might be gone. The two of them are gradually growing closer with coordinated development and rumors of shared platforms. And it looks like all of that work and money is finally going to pay off with an actual vehicle in the near future.
According to Australian website Drive, Tata wants to make its cars more attractive to buyers outside of India, and to do that the company knows it must improve quality. The Indian company is being careful, though, because it doesn't want to dilute the Jaguar or Land Rover brands with cheap models. "You're going to see in the future a lot of sharing of technologies and platforms over time, but you won't see a JLR with a Tata badge on it," said Darren Bowler, managing director of Tata's Australian distributor, to Drive.
According to Bowler, these future vehicles are already on the way. Tata and JLR have a global platform in the works for 2017 that both companies could use for cars or crossovers. He also hinted that Jaguar's new Ingenium engines could be shared among the brands in the future, too.

Stolen Jaguar E-Type reunited with owner after 46 years

Barely six months into owning it, Ivan Schneider had his Jaguar E-Type stolen from outside of his Manhattan apartment in 1968. Now, 46 years later, the somewhat beat-up convertible has been recovered just before it was about to be shipped to a new owner in The Netherlands.
US Customs agents at the Port of Los Angeles found the car during a routine check, and they contacted Schneider to arrange returning it to him. When the feds found it, the E-Type was already in a shipping container ready to go to its new owner. The condition is hardly perfect today, including rough paint and a replacement door, but Schneider is ecstatic to get his classic back.
Understandably, the now 82-year-old never thought he would see his droptop Jaguar again. Schneider told the LA Times that he bought the E-Type for $5,000 after winning a case as a lawyer, and it was originally painted gray. Now, he plans to have to have the vintage convertible restored to its former glory in New York.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).