2004 Jaguar X-type Base Sedan 4-door 3.0l on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.

Jaguar could yet offer more hardcore F-Type R-S

Jaguar pulled a fast one on us all when it unexpectedly shoehorned all 550 horsepower of the 5.0-liter supercharged V8 from the XKR-S into the new F-Type Coupe to supersede the existing V8 S model with the F-Type R. But that's just the beginning, according to the latest intel coming from the UK.
According to Autocar, in speaking to Jaguar design director Ian Callum during the coupe's unveiling at the LA Auto Show, the British automaker could yet offer R-S and R-S GT versions of the F-Type. Just what mechanical changes those would bring when the F-Type R already packs the company's top engine remains to be seen, but given that the same engine also powers the flagship XJR performance saloon, we could envision Jaguar developing an even more powerful version for R-S versions of the little coupe and big sedan.
The GT version, meanwhile, would likely offer more extreme aero and a lighter form for the truly performance-obsessed. Considering that the new top-of-the-line F-Type is already pushing the hundred-grand mark, you can bet any R-S and R-S GT version would approach double the base F-Type's $65k sticker price.