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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2021 Jaguar F-Type Luggage Test | Get away, and look extremely good doing it

Just like the Porsche 911 I performed a luggage test on not too long ago, the 2021 Jaguar F-Type is not a luggage-hauling machine. It’s a sports-car-oriented grand tourer, and it also happens to be stonking fast with a supercharged V8 under the hood. Since the engine is in the front, that leaves the rear trunk for all the cargo coming onboard. Assuming you want to take your F-Type on vacations and longer journeys (you do), the respectably-sized boot will come in handy. Jaguar says the coupe (what weÂ’re testing) has 14.4 cubic feet of space, whereas the convertible just about cuts that space in half with only 7.3 cubes. From a numbers perspective, the Jag just edges out the 911 (13.8 cubic feet of space combined between the frunk and rear seat). However, weÂ’ve learned to never take those numbers at face value. I use different equipment than Riswick does in Portland: Two carry-on suitcases sized (24 inches long, 15.5 wide, 10 deep); one carry-on suitcase (21.7L x 13.7W x 9 D); one medium-size suitcase you have to check (24.5L x 16.8W x 11.5D) and one larger, full-size suitcase (33.8L x 21.5W x 13D). The second full-size suitcase didnÂ’t get the call up, because one look at the luggage compartment was all I needed to know that two of them werenÂ’t going in there. Getting into the luggage compartment is luxurious enough for a Jag. Use the button on the fob, a toggle switch on the interior, or press the button under the lid. ItÂ’s fully powered going up and down, so you can devote all of your bodyÂ’s energy to wrestling the car around corners. The space itself is rather shallow and hindered by a privacy cover that hangs low. YouÂ’ll need to remove that shade to take advantage of the entire space, but we started with it on to see what could fit under it. This F-Type is low, so even though you have to lift things over the rear bumper, itÂ’s not horribly strenuous. I initially slid two of the carry-on suitcases in. Those fit lying flat, but there wasnÂ’t much extra space. To take advantage of what was left, I squeezed in the fancy bag (22L x 8.8W x 12D). With the privacy shade intact, youÂ’re not going to fit any more suitcases than that due to height restrictions. A very shallow item could slide on top of the inboard suitcase, but it would have to be very short. Another configuration I tried showed that the medium suitcase and one carry-on could fit. Additionally, the full-size suitcase also fits if itÂ’s in there alone.

Jaguar C-X17 Concept teased before Frankfurt

Just ahead of the Frankfurt Motor Show, which begins September 10, Jaguar is teasing the reveal of a design study to introduce its new advanced vehicle architecture. Dubbed the C-X17, the mysterious concept "illustrates the diversity of vehicles that could be produced using this architecture, which underpins the innovative future of the Jaguar brand."
While it's not entirely clear what this architecture involves or what type of vehicle the C-X17 may be, this reveal is reminiscent of Jaguar's decision to unveil the C-X16 concept, a hybrid electric sports car, in Frankfurt in 2011. From the looks of the teaser image Jaguar released (click above to enlarge), we're guessing the C-X17 will be something between a low-slung crossover and a sporty wagon. But we won't have to wait too long to find out - Jaguar is streaming the live pre-show reveal to invited guests on its Facebook page on Monday, Sept. 9.
In addition to the C-X17, Jaguar be showing off the performance-oriented XJR and XFR-S, and, of course, the F-Type convertible. Scroll down for the official press release.