2001 Jaguar S-type 4.0 (commendable Interior/exterior + 1-owner + Low Miles) on 2040-cars

Auto blog

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Jaguar recalls 7k F-Types for two seperate issues with electrical system

Jaguar is the latest automaker to join in on the recall action from this morning, as the British automaker has announced steps it's taking to remedy two separate problems. The larger of the two recalls deals with an issue related to the seatbelt sensors specifically on the F-Type (we're inquiring with Jaguar if the recall pertains to the coupe, convertible or both models). According to the notice issued by the National Highway Traffic Safety Administration, "the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired," which could result in the front passenger air bag remaining activated even when a shorter individual (child or adult) occupies that seat. As a result, the British automaker is notifying the owners of such F-Types manufactured between August 31, 2012, and October 22, 2014, to bring their cars in to their local dealership to correct the configuration of the harness connector wire. The second Jaguar recall addresses a wider range of models but a much smaller number of actual vehicles. It affects the F-Type as well as the 2015 XF and XJ sedans, but only 272 of them in the United States. In those affected vehicles, the Front End Accessory Drive belt, Power Assisted Steering pump pulley and the battery positive cable at the alternator may detach. Since those issues could increase the risk of fire or the loss of power steering, Jaguar is calling those few affected units in to dealers to have the requisite components checked, and if necessary, repaired. Details of both recalls can be found in the notices below. Report Receipt Date: NOV 07, 2014 NHTSA Campaign Number: 14V714000 Component(s): ELECTRICAL SYSTEM Potential Number of Units Affected: 7,079 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America LLC (Jaguar) is recalling certain model year 2014-2015 F-TYPE vehicles manufactured August 31, 2012, to October 22, 2014. In the affected vehicles the seatbelt harness connector which connects the Seatbelt Tension Sensor (STS) to the Occupant Classification Sensor Control Module (OCSCM) may not have been correctly wired. The OCSCM senses whether there is an occupant in the front passenger seating position, and the STS senses whether tension on the seatbelt indicates a child restraint is being used in the front passenger seating position.