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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Win a 1963 Jaguar E-Type, the most beautiful car ever made

Autoblog may receive a share from purchases made via links on this page. Pricing and availability is subject to change. No donation or payment necessary to enter or win this sweepstakes. See official rules on Omaze. While looks may indeed be subjective, when someone like Enzo Ferrari calls a vehicle “the most beautiful car ever made” itÂ’s hard to argue against it. The Series 1 Jaguar E-Type is undeniably gorgeous, as well as iconic, and Omaze is giving away an immaculately restored 1963 example.  Win a 1963 Jaguar XKE and $20,000 - Enter at Omaze This E-Type comes with an upgraded five-speed manual transmission, “its original wire-spoke wheels, luxurious leather interior and signature 3.8-liter inline-six-cylinder engine,” which makes 265 horsepower. That is modest by todayÂ’s standards but certainly not the case nearly 60 years ago. The car's gorgeous black exterior and caramel leather interior will turn heads no matter what street youÂ’re driving down and with the $20,000 in cash included, the total value of this prize is nearly a quarter million dollars. YouÂ’re probably asking yourself, what does it take to win? First of all, according to Omaze, "no donation or payment is necessary to enter or win this sweepstakes." $10 will get you 100 entries, while $50 will get you 1,000 entries and $100 will get you 2,000 entries. The donations themselves benefit The PrinceÂ’s Trust, which, according to Omaze, “helps young people develop the confidence and skills they need to realize their ambitions. Founded by The Prince of Wales in 1976, the charity supports youth who are unemployed, struggling at school and at risk of exclusion. Their programming aims to give vulnerable young people the practical and financial support they need to stabilize their lives, helping develop self-esteem and skills for work. This summer The PrinceÂ’s Trust marked helping 1 million young people, and is committed to supporting a further million over the next decade.” If you want this opportunity to own this nearly sixty-year old piece of iconic automotive history, enter here. The deadline to enter is May 27, 2021, at 11:59 p.m. Pacific. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Commerce

Jaguar F-Pace will debut in Frankfurt

Jaguar makes sports cars and it makes luxury sedans, but it is set to expand into new territory altogether at the Frankfurt Motor Show this coming September. That's where and when it will reveal the F-Pace, Jaguar's very first crossover, and the production version of the C-X17 concept pictured here. Developed with critical input from sister-company Land Rover, the Jaguar F-Pace is being billed as a "sports crossover," with a more on-road focus than the SUVs of its off-road counterpart. Expect a range of engines to draw principally off of the new Ingenium family of four-cylinder gasoline and diesel powerplants, capped by Jag's signature supercharged V6 – just like the new XE sedan with which it will share much of its underpinnings. We can always hope, though, for an even more potent SVR version to follow with the JLR's sensational 5.0-liter supercharged V8. The Frankfurt reveal will mark two years since the C-X17 concept was first presented at the same show in 2013. Its arrival, coupled to that of the aforementioned XE, promise to push Jaguar's global output up from around 80,000 units last year to more than 200,000 once both models hit their stride.