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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Jaguar Race Taxis will fling you around the Nurburgring

The Germans have a word, " fernweh," literally meaning "far sickness," that describes a special kind of longing. It's a strange sensation in which you feel homesick for a place that you're in tune with, a place that moves you, but it's a place you've never actually been to before. Someone who loves cars might be drawn that way to the Nurburgring. But if you're traveling to Germany this summer to fulfill that sense of fernweh, how do you experience the Green Hell firsthand? Your rental-car company might frown on you taking matters into your own hands. But Jaguar may have your answer. The Jaguar Race Taxi experience will give you a hot lap around the 13 miles and 73 corners of the Nordschleife in the 575-horsepower Jaguar F-Type SVR and the equally powerful four-door Jaguar XJR575. You'll ride with professional drivers who won't coddle you — Jaguar promises cornering forces of 1.2g. "A ride in the F-TYPE SVR and XJR575 Race Taxi is a thrilling and truly unforgettable experience for any car enthusiast — or anybody who just enjoys going very fast!" says Phil Talboys, JLR's European engineering operations manager. "Our highly experienced professional drivers are veterans of the Nurburgring 24-hour race, making them uniquely qualified to show customers the true potential of these extraordinary supercharged V8 Jaguars." The laps are available until the snow flies in November. Taxi fare is ˆ199 ($236) per lap in either car. You'll be in and out in 30 minutes, counting the safety briefing, the hot lap and a review of the video you'll walk away with. Oh, and there's a weight limit of 120 kilos (264 pounds), so you stockier souls may want to start your diets now. Reservations can be made at the track or online here. The F-Type SVR can take one passenger, and the XJR575 will haul you and two of your screaming friends. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Can a Jaguar XKR-S be drifted while blindfolded?

Bring together a 550-horsepower Jaguar XKR-S and a rain-soaked skidpad, and it's almost impossible to not end up in a sideways drift... accidental or on purpose. With that in mind, the gang over at Autocar got a hold of the monstrous XKR-S for the latest installment of "Will it Drift?," only they raised the stakes a little by attempting the feat with a blindfolded driver
We've driven the XKR-S a number of times here at Autoblog (including a First Drive, Review and Quick Spin), so we weren't at all surprised to learn that blind drifting in the car is possible. But what is remarkable is the ease at which it happened. This, of course, can be credited as much to the car as to the driver, Steve Sutcliffe. Check out the impressive video for yourself, which is posted after the jump.