1973 Jaguar Xke 2+2 V12 on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar confirms 575-hp F-Type Project 7 for Goodwood debut

Two days ago, Jaguar announced it had something special in store for the Goodwood Festival of Speed this weekend. Then yesterday images of that special creation, the F-Type Project 7, leaked out. And now, as promised, Coventry has released the full details on the ultimate F-Type to date. And its even better than we expected.
The production version of the concept revealed last year, the F-Type Project 7 celebrates the 60th anniversary of the D-Type by borrowing some of that legendary roadster's design cues, right down to the rear fin and British Racing Green livery with white racing stripes.
Of course the Project 7 is more than just a retro appearance package. The bespoke speedster packs a version of Jaguar's prolific 5.0-liter supercharged V8 with 575 horsepower - 25 more than the F-Type R Coupe - to make it the Leaping Cat marque's most powerful production car to date. Mated to Coventry's familiar eight-speed automatic transmission, that's said to be enough to propel the Project 7 to 60 in 3.8 seconds en route to an electronically limited top speed of 186 miles per hour. Keeping all that power and pace in check and on the road are such features as carbon ceramic brakes, a full complement of carbon-fiber aero components, electronic differential and brake-based torque vectoring system.

Jaguar XJ facelift suggests that if it ain't broke...

Jaguar is preparing what looks to be a very modest upgrade for its long-serving XJ, now heading into its fifth year in production. The fullsize luxury sedan's changes are so limited it seems like a stretch to even refer to these changes as a proper update. New front and rear lights represent the big changes, although the XJ's front grille looks to get a tiny bit of tweaking. Beyond that, though, we can't see too much changing for Jag's flagship luxury car. That said, there could be some tweaks below the sheetmetal and within the cabin that these images don't really show. Take a look at our gallery of spy photos, at the top of the page, and let us know what you think Jag is up to with this particular XJ.