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Jaguar tests autonomous vehicle technology with 100-car fleet

Jaguar Land Rover is exploring how to take autonomous vehicle technology off the paved path. But the company has plans for technology on tarmac, too. The company announced that the Jaguar division will have a fleet of 100 cars testing autonomous technologies on public roads. The testing process will cover a period of four years and begin with vehicle-to-vehicle and vehicle-to-infrastructure communication systems, along with a stereo camera system and autonomous vehicle software. These systems will work together to provide a variety of features that could make their way into future Jaguars and Land Rovers. The first feature in development is called "Roadwork Assist." The system relies on the stereo camera to create a 3D image the car's software can analyze. The software can identify road cones and other barriers associated with construction sites. The car will then alert the driver about entering the construction zone and provide some steering assistance to keep the car centered in its lane. Tony Harper, Jaguar's head of research, said that this system can reduce stress on the driver, and the technology could eventually be used to allow the car to pilot itself through construction zones. Another of Jaguar's proposed features is "Safe Pullaway," which also relies on cameras and software. The Safe Pullaway feature is designed to prevent close-proximity collisions in traffic jams and even in the garage. To do this, the car watches the area immediately ahead of it for obstacles. If the car detects something nearby while the driver adds throttle or shifts into gear, it will apply the brakes to prevent driving into the object. The final project on Jaguar's plate is its "Over the Horizon Warning" system. This will be one of the first features to rely on Jaguar's vehicle-to-vehicle communication technology. The idea is that connected cars in constant communication will give drivers additional warning of upcoming hazards, such as out-of-sight animals and slowed or stopped cars. In Jaguar's example of a stopped car, the stationary vehicle would send a signal alerting approaching cars of the situation. In turn, the approaching vehicles would trigger audible and visual warnings to drivers about the hidden car. Jaguar says that the system could also be applied to emergency vehicles. Emergency vehicles would broadcast a signal to alert drivers well before the lights and sirens get their attention. This would give emergency vehicles a faster, safer path through traffic.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Watch 2 clay modelers build Jaguar E-Types out of plasticine

Ah, quarantine time. When put to good use, it can be a time of ingenuity and creativity — precious time given back to us, in a sense. So here are two chaps, Joe and Lucas, who work at JaguarÂ’s Design Studio, stuck at home, ready to make a couple classic E-Type models out of some plasticine. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. ItÂ’s not exactly an instructional video, since itÂ’s mostly sped-up time lapse footage with no instructional explainers. But itÂ’s meant to show us that anyone can do it. The tools they use to shape the plasticine are common household items: a rolling pin or similar cylindrical items — they use a can of hair spray — to roll out the material, a plastic spoon, potato peeler, a knife, cardboard, tinfoil and a glass of water to apply to the plasticine and make a smooth finish. As for plasticine itself, itÂ’s a modeling clay thatÂ’s similar to Play-doh except that it is oil-based, where the latter is made of flour and water. (If youÂ’re interested, hereÂ’s a video that shows you how to convert Play-doh into plasticine.) So weÂ’re shown how the designers shape the signature fender bulges, greenhouse, head- and taillights and wheels. But it frankly all goes by in a blur, and we suspect that most of us amateurs would be left with something that looks more like an undefined blog. Still, itÂ’s fun to watch. Built between 1961 and 1975, the E-Type two-seat roadster is considered one of the major icons of automotive design and part of the AUTObodies collection at the Museum of Modern Art in New York. Design/Style Jaguar Coupe Classics