1971 Jaguar E-type Series 3 2+2 Coupe Two Owner Car, Very Low 43k Original Miles on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar XE spied flying over London

We only have a few hours to wait before Jaguar finally, and fully, unveils its oft-teased XE sedan. But the Internet is no respecter of secrets, as these very last-minute spy shots make clear.
Presumably being airlifted to its spectacular debut location near Earl's Court in London, the BMW 3-Series-fighting XE was captured mid-flight, and completely undisguised.
The images are understandably a bit blurry, but they do confirm that DNA from the current Jag lineup is transitioning nicely to the new small luxury sedan. The XE shows a stance typical of the brand, with a relatively short rear overhang, and big, boldly styled wheels. The bluff front end is reminiscent of if the XF and XJ, and, as we know from earlier teasers, will wear a "growler" logo over a black grille.

Jaguar F-Pace shows off its production pelt for first time

We're no strangers to the Jaguar F-Pace, having spotted the production mules for the aristocratic English brand's first crossover on a few different occasions. Today, though, we get not only our first time look at the car in production sheetmetal, but also confirmation that the production model won't stray far from the sexy C-X17 Concept. Riding atop the same aluminum platform that underpins the already acclaimed XE sedan, the F-Pace follows the example set by the Range Rover Evoque, offering up almost a chopped-top look, particularly near the rear, where the plunging roofline and high beltline meet. That said, similarities to products from sister company Land Rover look to be mere coincidences, as the sheetmetal being shown appears all Jag. There's a prominent, snout-like grille that's flanked by a pair of predatory, LED-accented headlights. In back, the small rear window crowns a pair of thin, wraparound taillights. Think XE, with small influences from the F-Type for these units. As for what hides underneath those muscular body panels, our spies are predicting the standard allotment of Jag goodness. That means a gas-powered 2.0-liter, turbocharged four-cylinder and a 3.0-liter, supercharged V6, both borrowed from the XE/XF to start, before diesel and hybrid powertrains roll out. Naturally, all-wheel drive will be offered, although the F-Pace should also arrive sporting rear-wheel drive. And while we've got little to go on to believe it's happening, we're still hoping for an F-Pace R, complete with blown 5.0-liter V8. We suspect we'll be waiting on that one for awhile, though. You, though, don't have to wait to check out our spy snaps of the newest Jag in the litter. Check out our photos of the F-Pace, available up top.