1969 Jaguar E-type 4 Speed Xke Ots With Superb Run And Drive on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover building new Special Vehicle Operations facility

It's only been a couple of months since Jaguar Land Rover announced the formation of its new Special Operations division, and we've already seen a number of vehicles to come out of it. But now the British automaker has announced a new facility that will house its elite skunkworks department.
Set to be built at Prologis Park in Ryton, England, on the outskirts of Coventry, the new Special Vehicle Operations Technical Centre will encompass dedicated production lines, F1-style flexible workshops, a dedicated paint studio and VIP suite for commissioning bespoke projects. JLR will spend some $33 million on the facility that will be home to 150 specialists - 100 of them being new hires.
The first project which the Special Operations division is working on is the F-Type Project 7, but we've already seen more projects in the pipeline - including the upcoming Range Rover Sport SVR - and you can bet there'll be more. The revival of the Lightweight E-Type also falls under Special Operations, but is undertaken by the Jaguar Heritage department located nearby at Browns Lane.

Stunning Jaguar E-Type Lightweight tribute featured by Petrolicious

This is a Series 1 Jaguar E-Type Coupe. Enzo Ferrari, Il Commendatore himself, called it "the most beautiful car ever made." It can count among its owners Steve McQueen, Brigitte Bardot and a number of other celebrities from the 1960s. It remains one of the prettiest and coolest cars ever.
While we don't normally prescribe to modifying classics like the E-Type, cars that are used for vintage racing, like this particular example, are certainly the exception. It's owned by Jason Len and is the subject of the latest video from the team at Petrolicious.
Len's 1964 E-Type has been fashioned to look like one of the rare Lightweight E-Types from 1963 and 1964. The aluminum-bodied E-Types, of which only a dozen were built, were all intended exclusively for racing, much like Len's heavily modified example. While it retains the 3.8-liter straight-six, its engine, transmission, suspension, brakes and body have been extensively tweaked and fettled to allow this classic Jag to compete with a field of V8s.