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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Jaguar calls a hot-rodded I-Pace a when, not an if

Jaguar showed the world what a high-performance I-Pace might look like when it unveiled the racing-ready eTrophy (pictured) in 2017. Though it's built exclusively for track use, the hot-rodded EV is teaching the British firm's Special Vehicles Operation (SVO) division valuable lessons about electrified performance, and those tricks will seep into a street-legal production model in the coming years. Michael van der Sande, the head of SVO, told British magazine Autocar that a high-performance I-Pace is more of a when than an if. Jaguar has amassed decades of sports car-building experience, and it's trying to reinvent itself as a purveyor of electric cars, so combining these two images into one seems natural. We're a little bit surprised it hasn't happened yet, though van der Sande warned the project hasn't started because SVO is busy making other, higher-volume cars with fatter profit margins. The eTrophy uses the same basic powertrain as the I-Pace, according to Autocar, but it receives a long list of chassis modifications that help it handle better than stock. The production model would receive more comprehensive changes, including a more powerful electric powertrain, but its body kit would certainly resemble the one worn by the eTrophy cars. Whether the hotter I-Pace would arrive as a limited-edition model, like the XE Project 8, or as a standard addition to the range is up in the air. Jaguar is aware that venturing into the high-performance electric car segment would force it to lock horns with Tesla, which offers jaw-droppingly quick versions of the Model S and the Model X. The California-based firm is currently planning to attempt a lap record on Germany's Nurburgring track with a triple-motored prototype of a car coming to production in 2020, so Jaguar knows precisely who to beat if it wants to secure ultimate bragging rights in the electric car segment.

Jaguar's 600-hp XE SV Project 8 is the fastest Jaguar sedan ever

Jaguar is honing its XE SV Project 8 performance version, the car it calls its fastest four-door ever built. The manufacturer says the limited edition, 200mph sedan is almost production-ready, after countless small adjustments. The XE SV Project 8 will hit production in June. Only 300 of these 600-horsepower super sedans will be built, and they will all be handmade at Coventry's Special Vehicle Operations. Jaguar has also released this short documentary video clip about the project. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Project 8 Vehicle Dynamics Manager David Pook is enthusiastic about fettling with the car as long as it's possible. "The good thing about building only 300 cars, all handmade, is that you can keep developing the car right up to the start of production. And we've done just that." The recorded 0-60 mph time for the Project 8 is just 3.3 seconds, and it will go all the way to 200 mph. At the Nurburgring Nordschleife last year, it was able to set a four-door production car record time of 7 minutes and 21.23 seconds. There have been last-minute handling changes to make sure the car is just right, Pook says: "The springs have got stiffer and so have the engine mounts. The suspension arm bushes have changed. The brakes have been refined for the exact pedal feel and performance we want." Constant software modifications have also been made to alter the XE SV Project 8's responses. "It's certainly even faster, better handling and more responsive than it was six months ago. All that effort has been worth it." The car comes highly adjustable, as the ride height, camber, front splitter and rear wing setups can be altered. The stock tires are Michelin Pilot Sport Cup 2s on forged 20-inch wheels, and even the wheel bearings are ceramic! Front uprights, two-part upper wishbones, balljoints in place of rubber bushes, twin coil springs, dampers, lower suspension bushes, anti-roll bars and latest specification carbon ceramic brakes are all Project 8 specific, and the only bits lifted from the standard XE are the aluminum roof and front door skins. The vented bonnet and flared front wings and bumpers are carbon. One can also order the Project 8 with or without a rear seat, to save weight. Jaguar prices the Project 8 from GBP149,995 in the UK, or $210,000. Related Video: Featured Gallery Jaguar XE SV Project 8 Jaguar Special and Limited Editions Videos jaguar xe