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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

European automakers gear up for Brazilian production

Brazil is the place to be, apparently. Toyota has been investing in the South American country, as has BMW, which announced a $261 million investment in October 2012, on the heels of an Audi factory announcement in San José Chiapa. The high-end immigration is only set to continue, as Mercedes-Benz and Jaguar-Land Rover have both announced plans to set up manufacturing operations there.
Mercedes is the big news here, as its new facility will see the German manufacturer invest 170-million euros for production of its next-generation C-Class and upcoming GLA-Class. "Brazil is an important future market. With our local production we accept the challenge and take on the competition," noted Andreas Renschler, Management Board member for Production and Procurement at Mercedes-Benz Cars and Mercedes-Benz Vans. Production is expected to begin by 2016.
Jaguar-Land Rover, meanwhile, isn't so concrete in its plans. The news of its investment in South America comes from a job posting for a plant quality manager in Brazil that was picked up by the UK's AutoCar. "Portuguese language skills will be definite advantage" for interested candidates, according to the job listing. The want ad follows on the heels of remarks by Jaguar Land Rover's Dr. Ralph Speth, who said there are "very intensive discussions" with Brazil's government. Unlike Mercedes, there's no mention of which vehicles will be produced in South America, although AutoCar thinks the Freelander, sold in the US as the LR2, is a leading contender.

2022 Jaguar I-Pace gets quicker charging and better in-car tech

Jaguar's electric I-Pace crossover is entering the 2022 model year with small but meaningful technology updates under the sheet metal. It takes less time to charge, and it offers passengers a more intuitive infotainment system. Spotting the visual changes made to the I-Pace requires an impressively well-trained eye. Designers added Atlas Gray accents on the grille, and a Bright Pack joins an updated Black Pack on the list of options, but Jaguar's first EV looks largely the same. Aruba, Caldera Red, Portofino Blue, and Eiger Gray appear on the palette of available colors. It's what's inside that counts for 2022. The I-Pace gains a cabin air ionization system with 2.5PM filtration and a new infotainment system called Pivo Pro already announced for the European-spec model. Shared with the Land Rover Defender among other models in the corporate portfolio, it lets users access up to 90% of common tasks from the home screen in two taps or less, according to the manufacturer. One of the new features packed into the software is an EV-specific navigation system that shows available charging stations along the selected route and provides an estimate of how long drivers will have to wait before their car charges. Motorists can choose the charging stations they want to stop at, regardless of waiting times and charging speeds, or they can let Pivi Pro select the ones it thinks will get them to their destination with the least downtime.  Speaking of charging, the now-standard 11-kilowatt onboard charger zaps the I-Pace's lithium-ion battery pack with up to 63 miles of driving range in 15 minutes when it's connected to a 100-kilowatt DC charger. The crossover's maximum driving range remains pegged at 234 miles, according to the Environmental Protection Agency. Jaguar is not making major mechanical changes to the I-Pace for 2022, and the high-performance variant we wrote about in 2019 hasn't landed yet, so the crossover carries on with a pair of electric motors (one per axle) that jointly develop 394 horsepower and 512 pound-feet of torque. Jaguar quotes a brisk 4.5-second sprint from zero to 60 mph thanks in part to the through-the-road all-wheel-drive system.  Pricing for the 2022 Jaguar I-Pace starts at $69,900 before destination and incentives enter the equation. Interestingly, it's now only available in a single trim level called HSE; the S and SE models have been dropped from the lineup.