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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar Land Rover says key models in short supply, some have six-month wait lists

Care for a bit more proof that the Jaguar Land Rover portfolio of vehicles is the best it's ever been? Well, the Indian-owned pair of brands saw a record year in 2013, while 2014 has seen a 14-percent increase in sales. The crazy thing is, though, is that figure could be even higher, provided the company had the production capacity.
JLR is running a six-month waiting list on two of its most popular models, the Range Rover Sport (above) and Range Rover. According to Mark White, the company's chief technologist for body engineering, the blame can be placed on the paint shop at the company's Solihull factory, in the UK.
"We will probably max out the paint shop before we max out the body shop. Putting the second body shop in has given us the flexibility to ebb and flow the different models that go through there and meet the capacity demands we've got," White told Automotive News. "However, you always hit a bottleneck somewhere. And the paint shop is probably going to be the next biggest obstacle."

2016 Jaguar XF mule spied in Germany

From our best guess, the Jaguar test mule shown in these spy shots could very well be our first glimpse at the next-generation Jaguar XF, due out around the 2016 model year. The current XF has been around for five years already (launched in 2008), and this mule is likely testing powertrain or chassis components for a new version of the midsize Jaguar sedan.
With what seems to be a stretched wheelbase and wider track, this is almost certainly not a mule for the 3 Series-fighting Jaguar XS. That being said, though, there is also the outside chance that this could be a mule for other future Jaguar Land Rover products including a production version of the Jaguar C-X17 crossover or the Jaguar-based Range Rover Grand Evoque. Only time will tell what these images truly foretell, but if nothing else, it proves that Jaguar is definitely staying busy these days.