2012 Infiniti Qx56 on 2040-cars

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Infiniti gets boiled down to four P's: Performance, passion, precision, provocation

So then we asked, "Well, what does that mean?"
We met Andreas Sigl, the global director of Infiniti's Formula One involvement (that's him above on the right), at the US Grand Prix in Austin last year, and our questions to him were aimed at understanding what Infiniti was doing and where it intended to go. In spite of regard for its products and increased sales, few outside - and even inside - Infiniti seemed to have a clear idea of what the brand stood for.

2015 Infiniti Q70L

A quick look at a scatter plot that charts rear legroom against luxury sedan MSRPs reveals a dearth of spacious bargains - few, if any, luxury sedans offer exceptionally spacious rear accommodations at a relatively low starting price. To fill the vacuum, Infiniti has made its Q70 available in a Q70L variant - in English, long wheelbase - for 2015.
The artist formerly known as the Infiniti M has been available in stretched-out form in the Chinese market for two years, and the US introduction is accompanied by several updates that include slightly reworked styling cues, and refinements to the drivetrain and chassis. The Q70L's wheelbase extends 5.9 inches (with a commensurate expansion of knee room), while overall length increases to 202 inches, a 7.3-inch bump. Powertrain options include a 3.7-liter V6 which produces 330 horsepower and 270 pound-feet of torque (starting at $51,350), or a 5.6-liter V8 that yields 420 hp and 417 lb-ft (and climbs to $64,550). The long-wheelbase treatment adds $1,500 to Q70 MSRPs. Not surprisingly, the Hybrid version is not available with the L treatment.
Up to three Q70L rear passengers are treated to reading lamps, a 12-volt power outlet, rear door close assist, and available heated seats. Unlike its Far Eastern counterpart (and competitors like the $61,500 Hyundai Equus), the US-spec Q70L's rear seats don't recline. Bummer.

Next Infiniti FX to gain interior volume

The Infiniti FX, soon to be renamed QX70 thanks to the Japanese brand's convoluted naming scheme, is currently in the midst of its second-generation. And while we like the compact, sporty crossover's driving character a lot, it lacks the "utility" part of the CUV moniker. That lack of cabin space will be addressed in the future, though.
Automotive News recently sat down with Nissan's global design boss, Shiro Nakamura, to talk about the future of what he called "the icon of Infiniti." And while Nakamura-san admitted the FX/QX70's worth to the brand, its sales have long been something of a disappointment. "Exterior and styling-wise, it's very strong as an icon. But to be honest, its sales volume has not been as big as we wanted," a reality Nakamura believes is due largely to its tight cabin relative to its competition.
Finding the right balance might be difficult, though. The FX/QX70 is selling extremely well in both China and Russia, according to Nakamura, because of its looks. Altering that style in order to increase interior space risks alienating a new and important group of buyers for Infiniti. The designer put it best when he told AN, " It is selling well in China and Russia because it stands out. So we want to maintain that striking look." As it stands, we'll likely be living with the current vehicle for a few more years - AN doesn't expect the third-generation of the FX/QX70 to arrive until 2015 or 2016.