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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

NHTSA Probes Nearly 400,000 Infiniti, Honda Vehicles Over Steering Faults

As many as 391,000 vehicles from Honda and Infiniti may eventually need to be recalled as a result of two, separately announced Preliminary Evaluations from the National Highway Traffic Safety Administration to ascertain the scope of the potential safety hazards. In one of the queries, NHTSA is looking into 24 reports from drivers of the 2013 Honda Accord who say they had total loss of their power steering or experienced a sudden increase in the necessary effort to turn the wheel. In four cases, the problem may be linked to crashes. According to the claims, 13 people reported seeing a warning message during the failure. Turning off the car and restarting it would fix the issue in some cases. If a recall is necessary, it could affect an estimated 374,000 Accords. The second investigation is much smaller in scope. The safety agency is investigating the 2008 Infiniti EX35 after two complaints of the steering wheel shaft separating and the vehicle losing the ability to steer. Both reports say the steering became loose when driving and then completely failed once the vehicle was stopped. A recall for the problem would affect an estimated 17,000 vehicles. Recalls Honda Infiniti Safety NHTSA steering

Nissan, Infiniti recall more than 130,000 vehicles for potential fuel leak

Nissan and its luxury brand, Infiniti, are set to recall 133,592 vehicles after discovering that fuel could leak out around the pressure sensor, potentially increasing the chances of a fire. While Nissan lists five nameplates in its recall, there are actually only three models affected by the improperly tightened fuel pressure sensor. They include the 2012 to 2014 Nissan Juke, as well as 2012 to 2015 Infiniti M56/Q70 sedans and QX56/QX80 SUVs. Nissan will begin notifying owners of affected vehicles soon, with the recall expected to officially kick off no later than January 26, 2015. Naturally, repairs will be conducted free of charge. Scroll down for the official bulletin from the National Highway Traffic Safety Administration. And stay tuned for more news coming out of the NHTSA offices today. In addition to Honda's expansion of its recall for vehicles with Takata-built airbag inflators, the regulatory body published a huge number of unrelated recalls this morning, helping to stack the total number of called-back vehicles even higher in these last weeks of 2014. Report Receipt Date: NOV 28, 2014 NHTSA Campaign Number: 14V683000 Component(s): FUEL SYSTEM, GASOLINE Potential Number of Units Affected: 133,592 Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2012-2014 Nissan Juke, 2012-2013 Infiniti M56, QX56, and 2014-2015 Infiniti Q70, and QX80 vehicles. The fuel pressure sensors may not have been sufficiently tightened during production. As a result, the fuel pressure sensor may loosen with vehicle usage and cause a fuel leak. CONSEQUENCE: A fuel leak in the presence of an ignition source could cause a vehicle fire. REMEDY: Nissan will notify owners, and dealers will replace the fuel pressure sensors, as necessary, free of charge. The recall is expected to begin on or before January 26, 2015. Owners may contact Nissan customer service at 1-800-647-7261. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. This is an expansion of recall 12V-069 Featured Gallery 2015 Infiniti QX80 View 26 Photos Related Gallery 2013 Nissan Juke Nismo News Source: National Highway Traffic Safety AdministrationImage Credit: Infiniti, Nissan Recalls Infiniti Nissan Safety Crossover SUV Luxury Sedan infiniti qx80 infiniti m56 infiniti q70