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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti QX80 Monograph: Not just luxury, 'upscale luxury'

We've been getting a slow rollout of news about the new Infiniti QX80 Monograph mega-SUV for the past week or two, and Infiniti provided more details Tuesday about its concept car at the New York Auto Show, saying the mega-SUV is a combination of "luxury with a commanding presence" and "the ultimate expression of futuristic luxury SUV design." Infiniti says the car embodies, not just luxury, but "upscale luxury." The company says the concept's design language incorporates a mix of geometric and organic shapes, including character lines and aluminum trim that were actually intended to make the big SUV appear even bigger than it actually is, which is more than five meters long, so perhaps 17 feet, more than 6 feet wide and about 6 feet tall. The most striking features are the headlamps, which become long, slender lines that wrap around the front corners, then taper into light bars that end at the doors in sculptured rear-view cameras in lieu of side mirrors. The car also has large, functional fender vents to divert air to the engine, and despite all that luxury it is still SUV enough to have an underbody cover protecting the underside - and improving aerodynamics. Likewise, an aerofoil between the tailpipes is said to improve airflow in the SUV's wake. It's a big, beautiful rig. Cue the beauty roll above and gallery below: View 12 Photos Related Video: Related Gallery Infiniti QX80 Monograph View 15 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Design/Style New York Auto Show Infiniti SUV Luxury 2017 new york auto show infiniti qx80 infiniti qx80 monograph

Infiniti extends long-wheelbase Q50 L for the Chinese market

Want to sell your luxury sedan in China? You're going to need a long-wheelbase model. Not because the still-dominant Chinese government mandates it, or because the customers are taller, but because Chinese buyers tend to like being chauffeured around in the back of their luxury sedans instead of driving themselves, so the priority is on rear-seat space over driving dynamics.
We've seen the likes of Audi, BMW, Cadillac, Mercedes-Benz and Volvo all roll out long-wheelbase versions of their compact and midsize sedans specifically to cater to Chinese tastes. Even Infiniti - which now bases itself in Hong Kong - offers a long-wheelbase Q70 L not only in China but around the world, and has now bolstered its extended offerings with the reveal of the Q50 L, set to debut at the Chengdu Motor Show later this month.
Set to be produced locally for the local market, the Q50 L adds nearly two inches to the wheelbase of the Q50 to the benefit of rear-seat legroom. Power comes from Infiniti's 2.0-liter turbo four offering 208 horsepower and 236 pound-feet of torque, driving to the rear wheels through a seven-speed automatic transmission with drive-by-wire steering.