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2014 Infiniti Q50 sees 3,650 pre-sales ahead of Aug. 5 debut

Infiniti's answer to the hot new sports sedans from BMW, Cadillac and Lexus is creeping closer and closer to its August 5 arrival in dealerships. And while we yet can't pass judgment on the Infiniti Q50 - formerly known as G37 - 3,650 Americans are apparently ready to, as they've already raised their hands for the 2014 model.
In a pre-sale program announced at the 2013 New York International Auto Show, Infiniti gave buyers until June 30 to raise their hand for the new model. "The Infiniti Q50 pre-sale exceeded all expectations, becoming the most successful such program in Infiniti history," according to Infiniti's American Vice President Ben Poore.
A lot is expected of the Q50, available in both rear- and all-wheel-drive and with an optional hybrid powertrain. With 328 horsepower from its 3.7-liter V6 engine, Infiniti is making sure the new car packs a big punch relative to the competition. Meanwhile, the Q50 Hybrid offers fuel-sippers 360 ponies and up to 36 miles per gallon.

Infiniti QX70 S Design goes dark in the City of Light

As Infiniti continues its attempts at making inroads in the European market, it's showing off a sharper-looking version of its QX70 crossover. Much as it does in the US market, the CUV, formerly known as the FX, is adding an S Design trim.
The new trim pack adds plenty of dark chrome to the exterior of the fashion-forward QX70, with the stuff finding its way onto the grille, foglight surrounds and side grilles. While not dark chrome, the 21-inch alloys, mirror caps and roof rails are now painted black, while the headlights are smoked. Black lacquer trim, black leather and purple stitching stand out in the S Design's cabin.
Hop up top for our full gallery of live photos of Europe's new, dark-chrome-adorned QX70, and then head below for the original press release, issued by Infiniti earlier this month.

These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.