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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti aims to "de-Americanize" lineup, add flagship

Nissan launched Infiniti back in 1989 as a US brand, but more recently, Nissan's luxury marque has started focusing on more of a global presence. With a new global headquarters set up in Hong Kong and former Audi bigwig Johan de Nysschen at the helm, Wards Auto is reporting that the automaker's next goal is to create a "de-Americanized" lineup of vehicles.
This plan essentially consists of smaller cars and smaller-displacement engines to make Infiniti more attractive for buyers in Europe and Asia - two regions that tend to skew more toward smaller vehicles and smaller powerplants. To this point, Infiniti has been focused on vehicles better-suited to the US market - in fact, its smallest engine is a 3.7-liter V6 with 330 horsepower, and it doesn't offer a single diesel.
The first step in this transformation will be part of the Daimler-Nissan engine deal that will see a four-cylinder diesel eventually used in the 2014 Q50, but the report also reconfirms the importance of the soon-to-arrive Q30 production model (a concept of which was revealed last week in Frankfurt), along with the idea of a QX30 based on the Nissan Qashqai. There's also the latest projection of a full-electric Infiniti model that Wards says will debut sometime around 2015. Of course, Infiniti isn't giving up on large cars entirely - the reports indicates that Infiniti is planning a fullsize flagship model - possibly named Q80 - to compete against German sedans like the Audi A8, BMW 7 Series and Mercedes-Benz S-Class.

2025 Infiniti QX60 ditches V6, gains VC-turbo

The 2025 Infiniti QX60 will ditch its long-running VQ-series V6 in favor of Infiniti's variable-compression turbo engine. There's news beyond the powertrain overhaul too as the 2025 model sees some equipment upgrades and a new Black Edition. The blackout package is not new to Infiniti, but it's a first for this QX60. Let's start under the hood.  With 268 horsepower and 286 pound-feet of torque, the VC-T four-cylinder gives up 22 horses in exchange for 16 lb-ft of torque. That's a bit of a side-grade rather than an upgrade, perhaps, but the new four-cylinder delivers better fuel economy, making the whole pill a bit easier to swallow. The FWD model will return 22 mpg city, 28 mpg highway and 24 mpg combined, the EPA says (vs. 21/26/23 with the V6) while the AWD model improves to 22 mpg city, 27 mpg highway and 24 mpg combined (from 20/25/22). That's a 10% bump in city mileage vs. the V6 — not earth-shattering, but not bad, either. And we know what you're thinking, but fear not; this doesn't mean the QX60 is now saddled with a CVT. The nine-speed auto carries over and yes, it can still pull 6,000 pounds with AWD and the tow package.  For 2025, all QX60s get a new fob with an optional automatic lock/unlock feature. The Black Edition (see the gallery above) will be available on Luxe models and includes the gloss black wheels, grille surround, roof rails and exterior badges; illuminated front and rear kickplates; "radiant" grille badge; welcome lighting and a black headliner. The base price of the Pure model is up just $550 from 2024, however the FWD variant of the Autograph has been dropped, making it $4,300 more expensive to get into the trim. However, the AWD variant only increases by $50. Here's pricing information for the entire 2025 QX60 lineup with front-wheel drive (including destination). AWD is $2,000 more on every trim but the Autograph, which bakes it in as standard equipment for 2025.  Pure: $51,550 Luxe: $58,150 Sensory: $60,450 Autograph: $67,500 Related Video:  2023 Nissan Pathfinder Rock Creek walkaround This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.