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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Infiniti parts ways with Red Bull Racing

The partnership between Infiniti and Red Bull Racing is done. The team announced that it will no longer run under branding from the luxury automaker and will drop the Infiniti name from its own. The shift is effective at the end of this year. Infiniti signed on as a sponsor of the Formula One team back in 2011 when Red Bull was at the height of its dominance and on the path to the second of four consecutive world championships. Two seasons later it stepped up to naming rights, with the team officially rebranded as Infiniti Red Bull Racing. But while the cars ran under motivation from the automaker's ally Renault, they stopped short of rebranding the engines as Infiniti's, leaving it in the unusual situation of being a title sponsor of (but not directly involved in) an F1 racing team. For next season, Red Bull will continue running the Renault power unit, albeit rebranded under the TAG Heuer name. In the process, the team will no longer have any branding from the French automaker or any of its associated brands. Meanwhile sister-team Toro Rosso is switching from Renault to Ferrari power for next season, while Lotus is prone to switch back to Renault engines and ownership. The French automaker also recently canceled its support of the feeder series known until now as Formula Renault 3.5. Infiniti has carried out only limited racing programs in its quarter-century history. Aside from the Red Bull partnership, it directly sponsored Sebastian Vettel up until his departure for Ferrari. The company also supplied IndyCar engines in the late 1990s, then sponsored the Indy Lights series for a few years. It recently helped a privateer team prepare a Q50 for the British Touring Car Championship, but otherwise hasn't had any top-tier factory racing programs to speak of. That makes it one of the few Renault Nissan Alliance brands (and Japanese automakers) not to actively participate in motorsports. Related Video:

Infiniti Q30 is the company's first small hatchback

Well, here it is. Despite every attempt to show us the car via teasers, Infiniti has made it to the week of the Frankfurt Motor Show before introducing the all-new Q30, the company's version of the jointly developed Mercedes-Benz A-Class hatchback and the first compact from the Nissan-owned luxury marque. The Q30 will be available with a wide and varied array of gas and diesel powertrains for its appearances in other markets. There will be two 1.6-liter gas engines, in 120-horsepower and 154-hp varieties, and two diesels. The oil-burners, which will not be coming to the US, displace 1.5 liters and 2.2 liters, respectively. As for North America, the Q30 will follow in the footsteps of its Mercedes cousins, the CLA- and GLA-Class, and offer a single 2.0-liter, turbocharged four-cylinder with 208 horsepower and 258 pound-feet of torque. Although it displaces just as much as the CLA's 2.0-liter turbo and matches that car's output, enthusiasts will appreciate the six-speed manual transmission being offered alongside the Mercedes seven-speed, dual-clutch automatic. Say what you will about its Mercedes roots, but Infiniti's decision to offer a six-speed stick here in the US should be respected. The specific set of drive wheels isn't mentioned, although if the A-, CLA-, and GLA-Class are any indication, the Q30 will offer standard front-wheel drive and optional all-wheel drive. That's speculation on our part, but it's a logical assumption. The Q30 has retained the A-Class' front McPherson struts and rear multi-link suspension arrangement. But while it uses an identical design, Infiniti has tuned the shocks to its own specification. Depending on trim, the Q30 will ride on either 18- or 19-inch wheels. Speaking of those trims, there are three of them. The base trim is, um, basic – Infiniti spilled very little ink on the entry level model. In fact, aside from a few simple descriptions, equipment details on the other two trims are quite scarce. Choosing the Premium line will net you unique 18-inch wheels, LED fog lamps, heated door mirrors with body color housings, and twin chrome exhausts. The Sport brings a bit more to the table, making a functional change by lowering the ride height by 0.6 inches and fitting 19-inch alloys. Gloss black and dark chrome accents on the more aggressive front and rear fascias round out the exterior enhancements.