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Assessing Sebastian Vettel's first 100 days as Infiniti's director of performance

Whenever a new US president is elected, we know to expect a performance review as soon as he (or she) has spent 100 days in office. Sebastian Vettel, arguably given a job that is more important to Infiniti than the US president, has been the brand's director of performance for one hundred revolutions of The Blue Marble, and Infiniti has put together a videographic glimpse of his work at Paul Ricard, in the US and England.
We probably won't really get a grip on the full results of his efforts for a while - we doubt that he's been in his post long enough to significantly alter the trajectory of the Q50 sedan, for instance. But then again, Infiniti insists he's been integral to the car's dynamics development regime, suggesting he's been working as a test driver for some time before these 100 days. Of course, Vettel is a race car driver and brand ambassador first and foremost, but when he tells a Q50 engineer that "For the future, I think it's more comfortable to have the shift paddles on the steering wheel," we get the sense that he won't hesitate to suggest changes in forthcoming products. Check out more of his inputs in the video below as well as a press release detailing his visit to the tech center in Cranfield, UK.

2014 Infiniti Q50 sees 3,650 pre-sales ahead of Aug. 5 debut

Infiniti's answer to the hot new sports sedans from BMW, Cadillac and Lexus is creeping closer and closer to its August 5 arrival in dealerships. And while we yet can't pass judgment on the Infiniti Q50 - formerly known as G37 - 3,650 Americans are apparently ready to, as they've already raised their hands for the 2014 model.
In a pre-sale program announced at the 2013 New York International Auto Show, Infiniti gave buyers until June 30 to raise their hand for the new model. "The Infiniti Q50 pre-sale exceeded all expectations, becoming the most successful such program in Infiniti history," according to Infiniti's American Vice President Ben Poore.
A lot is expected of the Q50, available in both rear- and all-wheel-drive and with an optional hybrid powertrain. With 328 horsepower from its 3.7-liter V6 engine, Infiniti is making sure the new car packs a big punch relative to the competition. Meanwhile, the Q50 Hybrid offers fuel-sippers 360 ponies and up to 36 miles per gallon.

2014 Infiniti Q50S

Ten years ago, nearly to the day, I took delivery of a brand-new 2004 Infiniti G35 6MT. The sporty rear-wheel drive sedan, equipped with its throaty 260-horsepower V6, slick manual gearbox and limited-slip differential replaced my 2001 BMW 330i because the Japanese competitor touted a product that was roomier, better equipped, quicker and lower priced. The G35 trumped the German in nearly every measurable category - at least on paper.
The 2014 Infiniti Q50 is the direct descendant, albeit two generations later, of the car I owned a decade ago. It is dimensionally about the same size, but it has gained more than 300 pounds of mass thanks to numerous safety upgrades and technical innovations. The additional weight is largely dismissed by a larger and more efficient powerplant that delivers an additional 68 horsepower, a welcome arrival, but the manual gearbox that charmed enthusiasts has been pushed out of the picture by a mandatory seven-speed automatic transmission.
As it has in the past, Infiniti touts its all-new Q50 as a luxury sport sedan worthy of the title. Decades ago, impressive performance statistics may have sealed the deal. Yet there is much more to the assignment today, as the model must offer premium appointments, sophistication and engaging driving dynamics if it's going to entice and capture the next-generation of young, premium buyers - much like the G35 did for me ten years ago.