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Infiniti brand will finally make its debut in Japan, but not the name

Nissan left the automotive media scratching its collective head when it announced that its Infiniti luxury brand would be renaming all of its vehicles, with cars wearing the Q designation and CUVs/SUVs wearing the QX badge. So the G Sedan became the Q50, and the G Coupe became the Q60. The QX56, meanwhile, became the QX80, and the FX crossover became the QX70. It is still thoroughly confusing nearly a year later.
Not content to confuse its US customers alone, Nissan will be fiddling with the name of one of its most revered Japanese-market models - the Skyline. Rebadged for the US as the Q50, and before that as the G Sedan/Coupe, the new Skyline will wear an Infiniti badge. What makes this truly confusing, though, is that the car won't be called the Infiniti Skyline, despite its badging. It won't even be called the Nissan Skyline, anymore. It's now just the Skyline. Apparently, Nissan thinks it can capitalize on the Skyline's link to the Japanese royal family (the Skyline was originally a product of Prince Motors, which provided vehicles for the Emperor and his family), by ditching any brand names and referring to it as its own model, according to Automotive News.
Now, confusion aside, there are things about Infiniti badging in Japan that make sense. Badging all the Nissans that eventually become Infinitis as Infinitis in the first place goes a long way to make the brand seem separate and distinct from its parent company. Speaking to AN, Infiniti's executive vice president of global product planning, Andy Palmer, puts it this way, "We have to treat Infiniti, if you will, in the same [way] that Volkswagen treats Audi. It's not a Nissan-plus. Infiniti has to stand head-to-head with any of those German competitors."

2020 Infiniti Edition 30 models priced

The 2020 model year marks the 30th anniversary of Infiniti, and as announced back in August, the brand is rolling out specially tweaked Edition 30 models across the bulk of its lineup. We now have more details and pricing for the commemorative editions, which are available on the Q50 sedan, Q60 coupe, QX50 compact crossover, QX60 mid-size crossover, and QX80 full-size SUV. The Q50 Edition 30 sedan's starting price is $43,700 with rear-wheel drive and $45,700 is all-wheel drive. The Q50 Edition 30 is priced between the Luxe and Sport trim levels, but its equipment is closer to that of the Sport. Although it's $4,800 cheaper than the Sport, the Edition 30 adds full-speed adaptive cruise control, but it uses the smaller brake rotors of the Luxe trim and it skips the Sport's adaptive damping. Unique Edition 30 elements include dark-chrome 19-inch wheels and exterior trim, black mirror caps, and a black mesh grille. The Q60 Edition 30 coupe is offered as a $4,200 package for the Luxe trim level. Added to the $45,500 base price of the rear-wheel-drive Luxe coupe, and you get a starting price of $49,700 for the Edition 30. All-wheel drive is another $2,000. Exterior enhancements mirror those of the Q50 Edition 30. The Q60 Edition 30 package also adds navigation, an around-view monitor, power-adjustable steering column, memory settings, rear auto-braking, adaptive cruise control, heated seats and steering wheel, and a few lesser items. The QX50 Edition 30 compact crossover builds on the mid-level Essential trim level. It's sold as a package for $1,200 and includes adaptive cruise control, blind-spot intervention, lane-depature prevention, and adaptive front lighting, plus 20-inch dark-finish wheels, dark-chrome exterior accents, a body-color rear diffuser, and a black headliner. For the range-topping QX80, the Edition 30 is a package that adds $3,500 to the Luxe (base) trim level. Besides the dark-chrome exterior trim and dark-finish 22-inch wheels, it includes a rear camera mirror, lane-departure prevention, adaptive cruise control, blind-spot intervention, and a black headliner. On Infiniti's most popular vehicle, the QX60, full details of the Edition 30 are not yet available, but we're told the model will start at $50,850. That represents a $4,700 premium over the Luxe trim level, and includes the content of the ProAssist package as well as the Edition 30 design enhancements.

Infiniti lays out four upcoming models, electric future to dealers

Infiniti recently held a meeting in Los Angeles for approximately 200 of its North American dealers. Much of the talk was geared toward calming skeptical franchise owners about the brand's staying power. To bolster that argument, Infiniti corporate gave the retailers a sneak preview of upcoming models intended to liven up a portfolio that's largely seen as stagnant. As Automotive News reported, dealers were treated to a first look at two gasoline models and two electric ones. All four were either crossovers or SUVs. Firstly, an all-new QX80 is expected to debut for model year 2024. Infiniti plans to move it upmarket with a price tag north of $100,000 to compete with Cadillac and Lincoln. We would expect a starting price below the six-figure threshold, with only top trim models going over the line.  AN describes the QX80's exterior design as blockier than its predecessor's, with a new corporate grille. Details include "piano key" head and taillights as seen on the QX55, as well as Tesla-esque door handles that are flush with the paint when not in use. Using the next-gen version of the popular Nissan Patrol as its base, the flagship SUV will replace its 5.6-liter V8 with a twin-turbo V6 that puts out about 450 horsepower. That's 50 more than the V8, but should return better mileage than the current 15 mpg combined. Luxury features reportedly include an air suspension that lowers when parked to make climbing in and out less strenuous, a 24-inch display spanning the dashboard, and plenty of legroom for second- and third-rowers. Expect a summer 2023 debut.  An all-new model called the QX65 will be positioned as a Lexus RX rival. Though based on the QX60, which is itself based on the Nissan Pathfinder. It loses the third row for a more coupe SUV-like profile. It's described as having the grille of the upcoming QX80 but "shark fin taillights".  Infiniti was one of the first companies to proclaim an electric lineup within a certain timeframe. That date was 2030, but the brand now lags behind BMW, Lexus and others. AN's report has a new Q70 sedan going on sale by the end of 2026 as Infiniti's first all-electric model. Attendees recounted a design that takes off from where the discontinued Q70 left off but with proportions that include short overhangs and a longer wheelbase. A new lighting signature illuminates the full width of the car. Comparisons were drawn to the Tesla Model S and Porsche.