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Infiniti Q50 Eau Rouge racing toward Detroit with Red Bull in its veins

There are several ways an automaker can get into Formula One racing. It can start its own team from scratch (like Toyota did in 2002), it can buy an existing team (like BMW did with Sauber in 2005) or it can supply engines to other teams (as so many manufacturers have done over the years). Infiniti chose another direction and opted to sponsor the world-champion Red Bull Racing team.
Infiniti has undoubtedly poured millions into its partnership with Red Bull since it started in 2011, but aside from the Sebastian Vettel edition FX (which technically emerged from the company's sponsorship of the driver as separate from the team), the tie-in has yet to translate into a Red Bull-tuned (or at least -inspired) Infiniti for the road. But that's just what Nissan's premium brand has in store for us at the upcoming Detroit Auto Show in January.
Well, almost, because the concept just announced is still a step or two away from reaching your local Infiniti dealership, but here it is just the same. It's called the Q50 Eau Rouge, and it's based on the company's latest tech-laden sports sedan. It takes its name, of course, from the famous uphill section of the Spa-Francorchamps circuit where Sebastian Vettel won the Belgian Grand Prix earlier this year, but Infiniti isn't telling us much more than that.

This is the 2017 Infiniti Q60 Coupe totally exposed

Right about now, Infiniti's holiday card to Autoblog is going to get "lost in the mail." That's because we're going to spoil the automaker's next big debut nearly two full months ahead of schedule. Oops. What you see above comes from a promotional shoot for the new Q60 coupe. The photos taken here will probably serve as the official images when the new coupe bows in January at the 2016 Detroit Auto Show. The look is more or less what we expect, serving as a literal translation of the Q60 coupe concept that debuted last year in Detroit. That means it's darn handsome. The front fascia is bold, with Infiniti's trademark grille dominating the nose. As we predicted in our most recent round of spy photos, the Formula One-inspired front bumper has been ditched in favor of a more conventional unit, likely owing to Infiniti parent Renault-Nissan's pending divorce from the Red Bull Racing team. This is not a bad thing. There was just too much Mercedes-Benz SLK in the concept's front bumper. The pert tail features a remarkably short deck and an aggressive roofline, although we aren't sure how the company's heavily kinked beltline works on a two-door model. The profile is also highlighted by a set of vents just aft of the front axle. Overall, we're finding the new Q60 coupe to be a worthwhile alternative to the BMW 4 Series, Audi A5, Lexus RC, and the upcoming Mercedes C-Class coupe in terms of aesthetics. As previously reported, the most powerful Q60, likely featured here, will be offered with a 3.0-liter, twin-turbocharged, 400-horsepower V6. A 2.0-liter turbo pilfered from Mercedes will serve as the base engine. As for the cabin, we unfortunately don't have much to show you (we need to leave something for Infiniti to show in Detroit, right?). We can tell you that the overall cabin should be reminiscent of the Q50 sedan, and the Q60 isn't likely going to depart much from the controls and infotainment on its four-door sibling. Related Video:

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.