2008 Infiniti G37 Coupe 2-door 3.7l on 2040-cars

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Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

The Nissan Ariya was nearly the new Murano

NEW YORK — In addition to providing thoughts on a future Xterra while at the New York International Auto Show, Nissan Americas Senior Vice President and Chief Planning Officer Ponz Pandikuthira also talked with us a bit about EVs, and more specifically model lines and nameplates. We've seen a few strategies ranging from almost completely new and parallel model lines (such as Hyundai's Ioniqs and Kia's EV#s), to reusing old names on still similarly parallel models (such as Chevy's Equinox, Blazer and Silverado EVs), and of course blends of the two. So far, Nissan has gone with the separate model route with Leaf and Ariya, but that may not be as much the case in the future. Pandikuthira noted that now, consumers don't have as much interest in their EVs being some completely unique, statement piece. As such, both Nissan and Infiniti will be adding EVs to existing nameplates more so than totally new model lines. He didn't say whether they would simply be electric variants of existing internal combustion models, or something like Chevy's model, though. But he did note that the Nissan Ariya was, at one point, considered as a possible Murano successor. It certainly would make sense to us. The Ariya is a distinct-looking crossover, and one with a very upscale interior, both key tenets of the Murano from that model's introduction in the early 2000s. Plus, the Murano is in pretty dire need of a replacement, as the current generation dates back nearly a decade ago to the 2015 model year. The reason Pandikuthira gave for the Ariya decision was that the crossover represented enough of a change in Nissan's EV technology and capabilities that the brand wanted to highlight that with a unique nameplate. Nissan won't be ruling out the possibility of new EV-only models, though. Just like with Ariya, Pandikuthira told us that if a planned car is unique enough, the company will still be open to a new line. But expect more, say, electric Rogues and Altimas than totally new names. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Infiniti EV delayed to add better tech

An evolution in lithium-ion batteries and "interesting advances in electric technology" are said to be responsible for the delay of Infiniti's electric car, the production version of the LE concept first shown at the New York Auto Show in 2012. At the time of its introduction, Infiniti said we'd have a version we could buy within two years; that timeline became 2015, and now Automotive News Europe reports that it's"still within in our mid-term plan" but officials aren't saying how long the delay will be.
When shown, the LE had a 24kWh lithium-ion battery and a 100kw electric motor producing 134 horsepower and 240 pound-feet of torque, a 100-mile range and the potential for wireless charging. It isn't clear if the postponement will bring improved specs or perhaps improved packaging and technology - or both. All we have for now is that the new timeframe is "not significantly" beyond the original plan.