2006 Infiniti G35 Coupe Black On Black Automatic Sunroof on 2040-cars

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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Infiniti will reinvent its models, tech and design language as part of reboot

Infiniti raised more than a few eyebrows when it announced plans to follow a strategy it described as Nissan-Plus. Although this term suggests the brand's image will be dangerously watered down, its chief executive stressed its flag will remain firmly planted in the luxury car segment as he outlined what to expect in the coming years. The executive team led by Infiniti boss Peyman Kargar will reboot the company with a focus on profitability. "Premium brands should bring more money to the company, so that's the objective. We are not at the level we want to be," he told Automotive News. Several new products are on their way, including a crossover with a fastback-like roofline named QX55, and Kargar clarified many future models will ride on an architecture shared with parent company Nissan. It will be compatible with gasoline-powered, hybrid and electric drivetrains. He explained sharing platforms and components is necessary to save money because the company, like its peers and rivals, is spending a small fortune on developing electrified, autonomous, and connected technology. The shift will likely spell the end of the driver-friendly rear-wheel drive platform found under the Q50 and the Q60, but don't expect Infiniti to put its emblem on, say, a Sentra, and call it a day. It will remain a luxury brand. "The objective is to use these assets of the company, and then to reinject the money we are saving into the luxury experience and ingredients of Infiniti. We will put more money into Infiniti's future, but this money will come from the savings in globalized platforms," Kargar explained. The strategy he's outlining is one many of the firm's competitors have already adopted. Lexus, Acura, and Audi all build cars using parts sourced from their respective parent company. Lamborghini's Urus is related to the Volkswagen Touareg under the sheetmetal. Kargar noted every upcoming new model will be defined by an overhauled design language. We don't know if recent concept cars (like the QX Inspiration introduced in Detroit in 2019; pictured) will influence its upcoming vehicles. However, its future cars will offer nicer interiors, more user-friendly infotainment systems, and they'll receive tech features before Nissan's variants get them, which, oddly, hasn't always been the case in recent years. Infiniti's turn-around will start in 2020, when the aforementioned QX55 makes its debut after a brief delay.

Autoblog sell-it-yourself highlight: 2013 Infiniti QX56

As Lincoln announces an all-new Navigator at this year's New York auto show, and General Motors' Arlington (Texas) plant runs 24/7 cranking out Tahoes, Yukons, and Escalades, Infiniti's big QX56/80 continues to gain fans in a great many upmarket zip codes. And its appeal – for those with an appreciation for Big Foot footprints – is obvious. Built atop Nissan's Patrol platform, the QX56 offers high levels of refinement with cubic yards of utility. Introduced by Nissan's Infiniti division in 2011, you would assume any inaugural bugs had been worked out by 2013, the QX's third model year. Power was supplied, in the press vernacular, by Nissan's proven 5.6-liter V8 producing 400 horsepower and 413 pound-feet of torque. A seven-speed automatic transmission was standard on all models, and while the additional speeds might suggest some semblance of efficiency, no one should confuse this big QX with a Toyota Prius. Our 'for sale' example, with 84,000 miles, represents above-average mileage for a 4-year old vehicle. But if those are largely highway miles in and around Madison, Mississippi, and service records are available, you shouldn't be too concerned. This is, with proper maintenance, a 200,000-mile platform, leaving you about 116,000 miles for your $37,000. And the 'ask' seems about $5,000 too dear; perhaps the seller will throw in a gas card. Related Video: Infiniti Car Buying Used Car Buying Ownership SUV Luxury