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March Madness upsets good for auto advertisers

There are no Cinderella teams left in the NCAA men's basketball tournament - the fairytales ended with Georgia State's loss to Xavier over the weekend. And even though the Sweet 16 is composed of elite teams - at the time of writing the lowest-ranked squad is 11th-seeded UCLA, which has most championships of any school in the country - there are still underdogs and surprises, and they are good for NCAA business and advertisers. Last year the March Madness Live app, which allows users to watch games on the go, was downloaded 4.5 million times, a jump of more than 40 percent over 2013. Buick sponsors the iOS version of the app, but more than a million of those downloads were for the Android version, sponsored by Infiniti since 2011. Part of Buick's engagement is a "Boss Button" on the livestream sites that can quickly mask the page with something your boss won't question you over. It also sponsors a trick-shot competition for fans, has a display in Bracket Town during the Final Four, and its cars lead the team buses through the city. Infiniti said last year's tourney increased online searches for the brand by 25 percent in March, and things are going even better this year: it's round-by-round bracket game drew 477,859 total entries in 2014, this year's game has signed up 534,350 already and the tournament has another two weeks to go. The luxury brand is all over the event, promoting the QX60 through to the Final Four, then moving its efforts to the Q50. It sponsors the Coaches vs. Cancer charity and will have an Infiniti Lounge near the Final Four venue in downtown Indianapolis. So for the two automakers keeping their own scores... come on, Wichita State! Six brackets, six chances to win a trip to #FinalFour 2016. Official rules at http://t.co/4b9GyGJ4wP. #RoundByRound https://t.co/ZCsFatVlja - Infiniti USA (@InfinitiUSA) March 19, 2015 News Source: Automotive News - sub. req. Marketing/Advertising Buick Infiniti app sports ncaa march madness

Nissan, Infiniti will each show a next-gen concept EV in Detroit

The chief designer for Nissan and Infiniti said Wednesday that both brands will debut concept electric vehicles at the 2019 North American International Auto Show in Detroit in January that will likely show off Nissan's next-generation electric drive systems and the evolution of the brands' EV design direction first hinted at with Infiniti's stunning Q Inspiration. Alfonso Albaisa, senior vice president of global design for Nissan, said the concepts will reflect a similar departure from standard vehicle proportions as the Q Inspiration. He would not say exactly what segment or segments the concepts would represent, but he dropped some hints at a couple possible powertrains for the concepts. Similar additional concepts will follow later in the year at the Tokyo Motor Show, he said. "The Q Inspiration kind of hinted at it and we avoided discussing too much about what's driving that car. Of course, we talked about VC-Turbo, which is also possible," he said in an interview with Autoblog. "But if you really look at the car, Q Insipiration shifted the cabin forward. It was the first one to break the [mold] of Infiniti. So how to still have this artistry and this sense of carrozzerie" (Italian for coachbuilding) "of Infiniti without kind of the stereotypical long hood and the cabin shifted back and the windshield has to go through the center of the front wheel, these golden rules." Infiniti debuted the Q Inspiration concept sedan in Detroit in January, with a swoopy, ghost-like design influenced by an archer shooting an arrow through the air, and innovative design features like an elongated cabin that expands interior space, a relative lack of chrome, and other features. It's powered by a compact variable compression turbocharged engine, which can change compression ratios on the fly to maximize efficiency and power, depending on the situation. But Albaisa said the two concepts for Detroit could feature Nissan's e-Power series hybrid technology, which has mostly featured in Japan, and which features small, isolated gasoline engines that exist only to charge the batteries, not drive the wheels. They will also feature a new generation of battery packs, which he calls a "magic carpet." "It's getting denser, it's getting thinner, the cars are able to get a little bit bigger, more space, we can really do much more," he said.

2023 Infiniti QX50 gets new Sport trim and more

The Infiniti QX50 is a perfectly fine SUV with attractive styling and great standard features. Perhaps its most significant fault is that its rivals exist, as the BMW X3, Audi Q5 and Cadillac XT5 all do the same things, just as well (better, in some cases), and for less money in higher trims. Even so, the QX50 is worth a look if you’re in the market, and the automaker just updated the SUV with a new trim level, better standard features and a new maintenance plan. Infiniti offers five QX50 trims for the 2023 model year: Pure, Luxe, Sport, Sensory and Autograph. The base Pure trim starts at $40,300, and pricing reaches $57,350 for the top trim. Buyers can opt for AWD in lower trims for a $2,000 upcharge, and the Autograph trim adds AWD as standard equipment. Infiniti Premium Care is standard for all QX50s sold in the United States, which includes oil changes, inspections and tire rotations for up to three years. The headline change for 2023 is the new Sport trim. It gets dark-painted 20-inch wheels, unique badging and gloss-black exterior trim. Inside, the Sport adds semi-aniline leather upholstery and a 12-speaker Bose audio system. Those upgrades build on the Luxe trim, which starts at $43,600 and brings most of the goodies the base Pure trim forgets. That means standard wireless charging, remote start and rear passenger alerts. All QX50s get a decent suite of advanced driver aids, including forward automatic emergency braking, pedestrian detection, rear automatic braking, blind spot monitoring, lane departure warnings and automatic high beams. The 2023 QX50 is too new to have received complete crash test results, but its predecessor scored “Good” in crash tests and “Superior” for front crash prevention systems. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.