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800k car names trademarked globally, suddenly alphanumerics seem reasonable

What's in a name? This cliched phrase probably gets tossed out at every marketing meeting that happens when a new car gets its nomenclature. We know the answer, though: everything. The name of a car has all the potential to make or break it with fickle customers that are more conscious than ever about what their purchases say about them.
That's giving headaches to marketing folks across the automotive industry. "It's tough. In 1985 there were about 75,000 names trademarked in the automotive space. Today there are 800,000," Chevrolet's head of marketing, Russ Clark, told Automotive News. Infiniti's president, Johan de Nysschen, echoed Clark's sentiment, saying, "The truth of the matter is, across the world, there is hardly a name or a letter that hasn't already been claimed by one car manufacturer or another. You can go through the alphabet - A, B, C and so forth - and you will quickly see that almost all available letters are taken."
What has that left automakers to do? Get creative. In the case of Infiniti, it made the controversial move to bring all of its cars' names into a new scheme, classifying them as Q#0 for cars and QX#0 for SUVs and crossovers. So the Infiniti G, which was available as the G25 and G37, is now the Q50. The FX37 and FX50 are now the QX70.

Nissan recalls 3.5 million vehicles over airbag sensor

Nissan is recalling 3.53 million vehicles globally – 3.2 million in the United States – because the front passenger airbag may or may not deploy properly in the event of a crash. In affected vehicles, the occupant sensing system may not properly register a person sitting in the passenger seat. Passenger-side airbags in roughly 622,000 Nissan Sentra models built between 2013 and 2016 may deploy in crashes when they shouldn't, such as when a child is in the seat. 2016-2017 Nissan Maxima, 2013-2016 Nissan Altima, NV200, and LEAF, 2013-2017 Nissan Pathfinder, 2014-2016 Nissan NV200 Taxi, Infiniti QX60 and Q50, 2014-2017 Nissan Rogue, 2015-2016 Nissan Murano, Chevrolet City Express and 2013 Infiniti JX35 vehicles suffer from the opposite problem. In those models, the airbag may not deploy when it is supposed to. Nissan is aware of at least three crashes where airbags in one of the above models did not function properly, resulting in "moderate injuries." There have already been four recalls since 2013 for similar issues in Nissan vehicles. If you own one of these cars, expect a letter from Nissan in short order (or from GM if you own a Chevy City Express). Related Video: RECALL Subject : Passenger Air Bag may not Deploy due to OCS Error , 1 INVESTIGATION(S) Report Receipt Date: APR 26, 2016 NHTSA Campaign Number: 16V244000 Component(s): AIR BAGS Manufacturer: Nissan North America, Inc. SUMMARY: Nissan North America, Inc. (Nissan) is recalling certain model year 2016-2017 Nissan Maxima, 2013-2016 Nissan Altima, NV200, LEAF and Sentra, 2013-2017 Nissan Pathfinder, 2014-2016 Nissan NV200 Taxi, Infiniti QX60 and Q50, 2014-2017 Nissan Rogue, 2015-2016 Nissan Murano, Chevrolet City Express and 2013 Infiniti JX35 vehicles. In these vehicles, the front seat passenger Occupant Classification System (OCS) may incorrectly classify an adult passenger as a child or classify the seat as empty despite it being occupied. As a result, the passenger frontal air bag may be turned off and not deploy in the event of a crash. CONSEQUENCE: If the passenger frontal air bag does not deploy as intended in the event of a crash, the passenger is at an increased risk of injury. REMEDY: Nissan will notify their owners. Chevrolet City Express owners will be notified by General Motors.

2023 Infiniti QX80 gets higher base price and Amazon Alexa compatibility

Infiniti has released pricing information for the 2023 QX80, its biggest and most expensive SUV. The body-on-frame family hauler costs more than during the previous model year, but it gains a handful of additional tech features and the Infiniti Premium Care maintenance plan. Offered in three trim levels, the 2023 QX80 carries a base price of $74,395 including a $1,695 destination charge. That figure corresponds to the rear-wheel-drive Luxe model, but "entry-level" is a relative term: it comes standard with 20-inch wheels, a 13-speaker Bose sound system, leather upholstery and wood interior trim. For context, the 2022 QX80 Luxe cost $71,995 including a $1,395 destination charge. Pricing for the full range is as follows: QX80 Luxe rear-wheel-drive: $74,395 ($2,400 more than in 2022) QX80 Luxe four-wheel-drive: $77,495 ($2,400 more than in 2022) QX80 Premium Select rear-wheel-drive: $78,995 ($2,215 more than in 2022) QX80 Premium Select four-wheel-drive: $82,095 ($2,215 more than in 2022) QX80 Sensory rear-wheel-drive: $86,045 ($2,415 more than in 2022) QX80 Sensory four-wheel-drive: $89,145 ($2,415 more than in 2022) While prices are up across the board, which is par for the course, Infiniti expanded the QX80's list of standard features with Amazon Alexa compatibility and a haptic feedback function in the steering wheel for the lane departure warning system. And, like every member of the 2023 range, the QX80 comes with the Infiniti Premium Care plan that includes up to three years of inspections, oil changes, and tire rotations. Built in Japan, the 2023 Infiniti QX80 will reach dealers across the nation in the coming weeks. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.