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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Facelifted Hyundai Veloster to get new 7-speed DCT, Flex Steer

No matter how you look at it, the Hyundai Veloster is an odd duck. With the vehicle's weird door configuration and styling that kind of looks like a modernized Honda CRX, the model is certainly unlike anything else on the road today. Since spotting one testing earlier this year (pictured above), we know that a refreshed version is on the way eventually, but that car keeps a lot of its secrets hidden under camouflage. New rumors from The Korean Car Blog suggest that the Veloster might receive a few mechanical changes to go along with the updated skin.
Among the biggest rumored tweaks is that the turbocharged model is receiving a seven-speed, dual-clutch gearbox as a replacement for its current, conventional six-speed auto. Another potential change for the naturally aspirated version is Hyundai's Flex Steer system that offers selectable weighting for the electric power steering.
Styling obviously isn't being left alone for the update. The mule testing earlier this year appears to show a new grille and altered bumpers underneath its concealment. The latest rumors suggest that's exactly the case with the possibility of a front end closer in design to the current Genesis, along with HID headlights and a modified hood design to remove the faux heat extractors.

Hyundai swims against the current with new i20 Coupe

Coupefying hatchbacks is all the rage in the European market these days. Its what Opel and Vauxhall did with the latest Astra, and what Renault did with the Mégane, and now Hyundai is preparing to follow a similar formula, only in a smaller form.
While the i30 is the model with which Hyundai competes with the aforementioned Astra and Mégane, to say nothing of the Volkswagen Golf and Ford Focus, it's the smaller i20 - recently introduced in five-door form - which the Korean automaker plans to give the coupe treatment.
Previewed in the teaser image above, the upcoming new i20 Coupe will enter a somewhat shrinking market for three-door superminis. Though the VW Polo, Ford Fiesta, Peugeot 208 and Opel Corsa are still available with three portals, their forms are otherwise no more coupe-like than their five-door counterparts. (Mini has tried a similar approach with its Coupe, and Citroën has forked the C3 five-door and DS3 three-door, but those are decidedly more upscale offerings.) Alongside the Seat Ibiza, Hyundai is one of the few mainstream automakers offering three-door superminis significantly distinguished from its five-door versions.