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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Hyundai Ioniq Hybrid plus nitrous equals FIA speed record

As Hyundai prepares its trio of Ioniq electrified cars for sale in the US, the Korean automaker is taking the opportunity to showcase its strengths. One thing that definitely doesn't hurt its pre-launch standing in the eyes of potential customers is an FIA-ratified land speed record. As you'll see in the video above, Hyundai took a race-prepped Ioniq Hybrid prototype out to the Bonneville Salt Flats, where there are no speed limits or concrete barriers to hold it back. The result was a new record for a production-based hybrid, at 157.825 mph. The car also achieved a peak exit speed of 160.7 mph. To push the limits of the eco-focused Ioniq Hybrid, Hyundai boosted power and decreased resistance. In terms of output, the company's Engineering and Quality team added low-restriction intake and exhaust systems, minimized parasitic losses by removing the air conditioning and other systems, remapped the ECU, and added a freakin' nitrous injection system from Nitrous Express. They swapped the standard hybrid model grille for that of the all-electric Ioniq, tweaked the underbody and air dam for aero, and stripped or otherwise modified interior components for weight. The lowered ride height (thanks to a Progress Competition coil-over suspension) and Goodyear Eagle rubber wrapped around aero wheels were a final visual testament to this hybrid's singular purpose. For the sake of the driver, the Ioniq received a safety cage, racing seat, six-point harness, and fire suppression system. Finally – and while style points aren't part of the FIA record — the Ioniq was equipped with a racing parachute, which looks impressive on video, especially when you remember this car will be a fuel miser for the masses when it goes on sale later this year. "We couldn't be more proud in setting the FIA hybrid-category record with our new Ioniq hybrid," says Hyundai VP of Corporate and Product Planning Mike O'Brien. "Our engineering team really pushed the limits to set this new segment benchmark while demonstrating the impressive durability of the entire Ioniq vehicle platform. We expect this will be the first of many accolades for Ioniq." Related Video: Related Gallery Hyundai Ioniq Hybrid Sets FIA Land Speed Record At Bonneville View 10 Photos News Source: Hyundai, YouTube: HyundaiUSA Green Motorsports Hyundai Hybrid Videos fia land speed record hyundai ioniq ioniq

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.