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Hyundai spooks investors by paying $10B for new Gangnam HQ location

Doing things Gangnam style apparently costs a serious chunk of change, because Hyundai is reportedly paying roughly $10 billion for 19.6 acres (79,342 square meters) of land in the trendy district of Seoul, South Korea, to serve as the location for its new headquarters. That eye-popping number represents the highest amount ever paid for a plot of land in South Korea, according to Reuters. The hefty price tag reportedly scared investors enough for stock prices to sink dramatically.
Shareholders were apparently upset because the massive outlay could instead have been put back into the company for research and development or other improvements. Instead, the company reportedly bid triple the land's appraised value, says Reuters. The announcement caused Hyundai's stock price to plummet a massive 9 percent, and there were losses from Kia and the company's parts arm, as well. All told, the three of them lost nearly $8 billion in value from the falling share prices - almost enough to pay for the controversial land.
Hyundai currently has its headquarters on the outskirts of Seoul, but seems keen to move to the high-end Gangnam district to show off its rising status. It plans to build a new office complex, hotel, convention center and theme park on the site. According to an analyst speaking to Reuters, that could all cost an additional $6 billion to complete.

Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.

Hyundai testing in-car payment system with Xevo

Hyundai is working on a proof-of-concept in-car payment system with automotive software supplier Xevo. With four initial commercial partners in Chevron, Texaco, Applebee's and ParkWhiz, a future owner could use the Hyundai Digital Wallet to buy gas or food-to-go, or reserve and pay for a parking spot without leaving the vehicle. Perhaps even more important than those three, Hyundai has trialed payments with coffee chains, too. The service would be tied to the carmaker's Blue Link app suite and would store an owner's payment details to enable transactions. The carmaker still has big questions to answer about the service, such as whether the digital wallet will be contained within the mobile Blue Link app, or be integrated into the vehicle's infotainment software. An impending pilot program will determine the best deployment, but that means implementation in consumer vehicles remains awhile away. Hyundai's announcement moves it into a space slowly gaining more entrants. Ford's FordPay, launched two years ago, contains a digital wallet used for paying for service and parking, and even for keeping up with the car note. Last year, Jaguar partnered with Shell to provide in-car payments in three Jaguar vehicles. This year, Chevrolet did the same as part of the GM Marketplace, also with Shell. Hyundai's digital wallet comes not long after the South Korean carmaker announced another infotainment-based software partner. In April, Hyundai hooked up with Verisk, a company that manages a data exchange providing driving data to insurance companies. The partnership enables a Hyundai driver to share his driving habits and be assessed a Verisk Driving Score. The score would be taken into account for usage-based insurance programs offered by companies like Allstate and Progressive. Related Video: