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You can now Uber a Ford F-150 for tailgating at NFL games

The Ford F-Series has been named as the official truck of the NFL, whatever that means. To kick things off, the automaker is giving fans in New York the ability to order a "Built Ford Tough Tailgate Truck" on demand through Uber. The NFL-backed tailgate F-Series trucks will bring fans tailgate food, tickets, and merchandise. The ability to get a tailgate truck through Uber is currently limited to New York, but Ford will also offer a tailgate tour in various cities where NFL fans can win tailgate parties, tickets to games, and access to their own Ford tailgate truck. The sponsorship is for three years and includes America's best-selling truck, the Ford F-150, along with the automaker's Super Duty trucks. Ford is also giving NFL fans the ability to enter the "Built Ford Tough Toughest Ticket" sweepstakes for a chance to win Super Bowl LI tickets, along with a new 2017 Ford F-Series Super Duty decked out to showcase the winner's favorite football team. The NFL has partnered with various automakers in the past, with the most recent being a four-year deal with Hyundai in 2015. The Korean automaker is currently the official car, SUV, and luxury vehicle of the NFL, which conveniently leaves a spot for Ford's F-Series trucks to slot into. Hyundai took the sponsorship from General Motors, which had been a sponsor since 2001. Ford's new sponsorship comes at the perfect time as the new season official starts tomorrow with the Carolina Panthers taking on the Denver Broncos. Related Video: Featured Gallery 2017 Ford F-Series NFL Sponsorship News Source: FordImage Credit: Ford Celebrities Marketing/Advertising Ford Hyundai Truck Special and Limited Editions sponsorship

Hyundai reveals a fourth, autonomous flavor of Ioniq

Hyundai added a fourth variant of the Ioniq line at this year's Los Angeles auto show, but this one isn't headed for production just yet. It's an autonomous concept that Hyundai is using to develop affordable, integrated hardware and software. Integrating all the hardware is something Hyundai is quite proud of, particularly the positioning of the lidar system in the front bumper. Hyundai says moving the lidar gear to the bumper allows the Ioniq "to look like any other car on the road and not a high school science project." We wonder if that statement was directed to Ford and its autonomous Fusion prototypes. The three lidar sensors are combined with a variety of other systems aboard the autonomous Ioniq. A number of the sensors are already going to be installed on production Ioniqs, including the radar for the car's Smart Cruise Control and the lane-keep assist cameras. The car's blind-spot radar will also be used for lane changes. Hyundai says by using these existing parts, implementing autonomous technology should be simpler and cheaper. These standard Ioniq sensors are all supplemented with a GPS antenna, high-definition mapping data, and a three-camera system installed just behind the windshield for detecting pedestrians, lane markings, and traffic signals. The car isn't just for show either. Hyundai has three of the autonomous Ioniqs testing in South Korea, alongside a pair of autonomous hydrogen fuel cell Tucsons. The company will also bring two autonomous Ioniqs to the 2017 Consumer Electronic Show. The cars will be there to give rides to the media. Related Video: Featured Gallery Hyundai Autonomous Ioniq concept View 19 Photos Image Credit: Hyundai Green LA Auto Show Hyundai Technology Emerging Technologies Autonomous Vehicles Sedan 2016 LA Auto Show hyundai ioniq

Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.