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Hyundai brings US troops to the Super Bowl, virtually

Hyundai waited until after the game ended to show off its most impressive Super Bowl commercial. Through the magic of technology, Hyundai brought troops from a US Military Base in Zagan, Poland, right into Houston to watch the game, along with their families. Hyundai reportedly bought the first three 30-second commercial spots after the game ended – and in this case, considering that this was the first Super Bowl in history to go into overtime, the Korean automaker certainly got its money worth. In addition to Corporal Trista Strauch, Specialist Erik Guerrero and Sergeant Richard Morrill, and their families, the commercial featured ex-NFLers Joe Montana and Mike Singletary. We don't know exactly how Hyundai was able to pull it off in real time, but the end result was pretty impressive. To see how it all went down, check out the commercial above. Related Video:

Hyundai reveals a fourth, autonomous flavor of Ioniq

Hyundai added a fourth variant of the Ioniq line at this year's Los Angeles auto show, but this one isn't headed for production just yet. It's an autonomous concept that Hyundai is using to develop affordable, integrated hardware and software. Integrating all the hardware is something Hyundai is quite proud of, particularly the positioning of the lidar system in the front bumper. Hyundai says moving the lidar gear to the bumper allows the Ioniq "to look like any other car on the road and not a high school science project." We wonder if that statement was directed to Ford and its autonomous Fusion prototypes. The three lidar sensors are combined with a variety of other systems aboard the autonomous Ioniq. A number of the sensors are already going to be installed on production Ioniqs, including the radar for the car's Smart Cruise Control and the lane-keep assist cameras. The car's blind-spot radar will also be used for lane changes. Hyundai says by using these existing parts, implementing autonomous technology should be simpler and cheaper. These standard Ioniq sensors are all supplemented with a GPS antenna, high-definition mapping data, and a three-camera system installed just behind the windshield for detecting pedestrians, lane markings, and traffic signals. The car isn't just for show either. Hyundai has three of the autonomous Ioniqs testing in South Korea, alongside a pair of autonomous hydrogen fuel cell Tucsons. The company will also bring two autonomous Ioniqs to the 2017 Consumer Electronic Show. The cars will be there to give rides to the media. Related Video: Featured Gallery Hyundai Autonomous Ioniq concept View 19 Photos Image Credit: Hyundai Green LA Auto Show Hyundai Technology Emerging Technologies Autonomous Vehicles Sedan 2016 LA Auto Show hyundai ioniq

Hyundai planning 250-mile electric vehicle by 2020

Until plug-in vehicle buyers stop caring about all-electric range - and who knows when that might happen - the distance an EV can travel on a full charge will remain an important selling point. Most US drivers go less than 40 miles a day, but that's not stopping at least two high-profile automakers from building a 200-mile EV. Both the Chevy Bolt EV and the Tesla Model 3 are shooting for this target. They won't rest on their laurels. Hyundai is prepping a 250-mile electric vehicle for 2020. Byung Ki Ahn, Hyundai's director, eco-vehicle performance development group, revealed the plans to Autoblog today after also confirming a 200-mile EV for 2018. This is above and beyond the Ioniq EV that will launch in the US later this year with 110 miles of range. Hyundai already had revealed its plan to offer 26 new green models by 2020, including plug-ins, hybrids, and hydrogen fuel cell vehicles, but there were no specific details about the EVs mentioned there. The EV world will be quite different in four years, but Hyundai thinks it has a strategy to get its customers prepared for the launch of the three Ioniq models, which include a plug-in hybrid and a standard hybrid, and future EVs. Until now, the company believes, according to Chris Hosford, Hyundai's corporate communications executive director, the automotive industry has not yet adequately communicated the advantages and differences of plug-in vehicles to customers. As Hyundai prepares to flood the market with green models in the next few years, expect lots of educational materials to come from Hyundai dealerships, as well as commercials. "We know there is a lot of education necessary," Hosford said. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Green Marketing/Advertising Hyundai AutoblogGreen Exclusive Electric exclusive range anxiety ev range hyundai ev