Gls 3.5l, Blue Ext, Gray Cloth Interior on 2040-cars

Auto blog

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

John Krafcik stepping down as Hyundai CEO, replaced by VP of sales

Hyundai Motor America has announced that its affable president and CEO, John Krafcik, will be stepping down from his post on January 1, at the completion of his contract. He'll be replaced by the current executive vice president of sales, David Zuchowski.
Krafcik has helmed Hyundai through a product renaissance that's seen the Korean automaker go from budget afterthought to household name in less than a decade, launching stylish new models and expanding into new markets. "On behalf of Hyundai Motor Company, we sincerely thank John for his visionary leadership and relentless pursuit of customer satisfaction, which has driven Hyundai's record growth over the past five years," said Im Tak Uk, the COO and executive vice president of HMA's parent company, Hyundai Motor Company.
"It's been a sincere privilege and honor to lead Hyundai Motor America over the past five years, and I am confident that with Dave's succession, our brand will continue to expand and thrive for years to come," said Krafcik in a Hyundai press release, available below. "We have many of the best and brightest employees in the business coupled with a committed and talented dealer network that will continue to pay dividends."

2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.