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Hyundai's second Super Bowl ad is a Nice piece of work

Yesterday, Hyundai unveiled its Dad's Sixth Sense Super Bowl ad, which showed off the 2015 Genesis Sedan and its auto emergency braking system. While a fine spot, it lacked the pizzaz we expect of a commercial for the big game. Hyundai's second half-minute commercial, however, is more of what we expect of a Super Bowl ad.
Starring The Big Bang Theory's Johnny Galecki and with a cameo from comedian Richard Lewis, the commercial sees Galecki trying to woo a woman he comes across at a stop light by complimenting her on her Elantra, which just so happens to be what he's driving. Things go hilariously awry from there.
Scroll down for a full look at the video, and let us know how you think it stacks up next to yesterday's Dad's video.

Hyundai announces pricing for Ioniq Electric subscription service

When we first drove the Hyundai Ioniq Electric, we learned about a unique subscription program that would be available for Hyundai Ioniq Electric buyers in California. Instead of a traditional purchase or lease, it would be a no-haggle program with unlimited mileage and service and wear items covered. At the time, though, Hyundai didn't have pricing set for the program. Now it does. It also has a name. It's called Ioniq Unlimited+. The way it works is that after a consumer has their credit approved, they put down an initial $2,500 payment, and then pay a set monthly fee for the 36-month term. Pricing varies depending on the trim level of Ioniq Electric. The base model has a monthly fee of $275, the Limited goes for $305, and the Limited with the "Ultimate" package costs $365 per month. All of those prices are before tax. The advantages to this program over a typical lease are in all the included goodies. The initial tax, title, license and fees are covered with the down payment, drivers have no mileage caps, and charging, service, and wear items are all covered for 50,000 miles. If you're interested, hopefully you live in California, since that's the only state in which the program is offered. But, if the program is successful, there may be a chance it expands to other models and regions. Related Video:

Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.