2019 Hyundai Elantra Se on 2040-cars

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Hyundai Ioniq blends familiar cues with futuristic design

Hyundai is preparing to unveil its first dedicated electrified vehicle. Called the Ioniq, it's set to launch at the Geneva Motor Show this March. Now, the Korean automaker is giving us an idea of what to expect with a series of teaser renderings. As you can see from the first image in the slideshow above, the exterior design of the Ioniq announces the environmentally friendly powertrain at its heart. That means an aerodynamically optimized shape to cut through the wind with a minimum of interference. The greenhouse tapers off to a high tail not unlike those seen on the Toyota Prius and Chevy Volt – whose drivers Hyundai will seek to attract with this new model. The wheels also appear to adopt an aero-focused design, but signature Hyundai design traits are still evident, from the hexagonal grille to the upward kink in the C-pillar. Inside the cabin promises a forward-looking but comfortable space with simple rounded surfaces. Cool blue trim sets the mood, and screens in the instrument cluster and the center of the dashboard reduce clutter and display vital information. The manufacturer says it's using "eco-friendly materials to convey a futuristic yet warm cabin ambiance that will appeal to a new generation of motorists." The Ioniq will offer a choice of three powertrain options with varying degrees of electrification: a gasoline-electric hybrid, a plug-in hybrid, and full electric propulsion. It's rare for an automaker to offer all three choices. Most electrified vehicles come in conventional and hybrid versions (like Hyundai's own Sonata), hybrid and plug-in hybrid (like the Prius), or even plug-in or fully electric variants (like the BMW i3). Hyundai is slated to unveil the Ioniq in Korea next month ahead of its auto show tour, so watch this space for more. CLASS-LEADING AERODYNAMICS AND STRIKING DESIGN DETAILS FOR HYUNDAI MOTOR'S NEW ALTERNATIVE-FUEL IONIQ - Teaser rendering highlights eye-catching silhouette and design details - Sleek and simple exterior reduces aerodynamic drag for greater efficiency - Elegant interior combines environmentally-friendly materials and flexible space December 16, 2015 – A new rendering of Hyundai Motor's all-new IONIQ hints at how the innovative, alternative-fuel compact vehicle, which is due for launch in early 2016, will combine head-turning good looks with class-leading aerodynamic performance.

Hyundai's zombie obsession is just good business

In case you somehow missed it, Hyundai has enjoyed a long and fruitful relationship with The Walking Dead, the critically acclaimed zombie apocalypse show that entertains the masses while they're waiting for the next season of Game of Thrones. Fans of the show will recognize Rick, Michonne, Carol, Maggie and Glenn's mint green Hyundai Tucson, a staple vehicle for the crew of survivors, but the relationship between manufacturer and show goes far beyond that. There's a whole line of Zombie Survival Machines, as well as a special-edition production model (shown above). Heck, even Hyundai's post-LA Auto Show party featured actors staggering about as startlingly realistic walkers (TWD's name for zombies).
So what is it about the dead that quickens the pulse of Hyundai's marketing department? Ward's Auto has a great interview with Steve Shannon, the brand's US vice president of marketing. In it, Shannon describes the sudden nature of the tie-in between the show and the automaker, while describing how the company's corporate overlords in South Korea saw the results of the deal. It's an interesting insight into automotive product placement, as well as Hyundai's marketing philosophy and plans for the future (spoiler alert: the Tucson, which has had a role in the show for several seasons, was seemingly abandoned at the end of season four).
Head over to Ward's and have a look.

2016 Hyundai Elantra gets new Value Edition [UPDATE]

Update: Hyundai informs us the 2016 Elantra Value Edition actually collects $1,550 in equipment together for $550 more than the Elantra SE with the Popular Equipment Package. The next-generation Hyundai Elantra reportedly debuts at the 2015 Los Angeles Auto Show in November, but there's still quite a while before the updated model arrives at dealers. To keep the sedan somewhat fresh among a crowded fielded of competitors, Hyundai is giving the 2016 model year a new Value Edition and some small tweaks to other trims. The 2016 Elantra Value Edition rings up for $19,700, plus $825 destination, and all of them come with a 1.8-liter four-cylinder with 145 horsepower and 130 pound-feet of torque along with a six-speed automatic. To earn its budget-friendly name, Hyundai claims the new trim bundles $1,000 in features for $550 more than the Elantra SE with the Popular Equipment Package. On the outside, these models get a sunroof, chrome beltline molding, and turn signals in the side mirrors. The improvements are a little more extensive inside with a tilt-and-telescoping, leather-covered steering wheel, push-button start with proximity key, and heated seats. In addition to the Value Edition, the Elantra Limited now gets standard push-button start with a proximity key and dual climate zones. Hyundai claims that it's a $600 value, but the $21,700 price is the same as last year. Finally, the Elantra Sport is losing some features to lower its price. The trim now retails for $1,350 less than last year at $20,250 with the 173-hp, 2.0-liter four-cylinder and six-speed manual or $21,250 with a six-speed automatic. However, to make that savings possible, the leather seats and power sunroof are no longer standard features. The interior now has cloth upholstery. The 2016 model year Elantras should arrive at dealers in May. 2016 ELANTRA ADDS NEW TRIM LEVEL AND MORE VALUE 15/05/15 from Hyundai New Elantra Value Edition provides $1,000 in value savings; Elantra Limited gets more standard features FOUNTAIN VALLEY, Calif., May 11, 2015 – Today, Hyundai Motor America announced the 2016 Elantra, featuring product improvements and new value-focused packaging updates. Elantra continues its high value proposition as a strong choice for shoppers in this highly-competitive segment, validated by several coveted accolades over the model's lifecycle. Elantra ranked highest in its segment for initial quality in the influential J.D. Power 2014 U.S. Initial Quality StudySM (IQS).