2014 Hyundai Elantra Limited on 2040-cars

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Facelifted Hyundai Veloster to get new 7-speed DCT, Flex Steer

No matter how you look at it, the Hyundai Veloster is an odd duck. With the vehicle's weird door configuration and styling that kind of looks like a modernized Honda CRX, the model is certainly unlike anything else on the road today. Since spotting one testing earlier this year (pictured above), we know that a refreshed version is on the way eventually, but that car keeps a lot of its secrets hidden under camouflage. New rumors from The Korean Car Blog suggest that the Veloster might receive a few mechanical changes to go along with the updated skin.
Among the biggest rumored tweaks is that the turbocharged model is receiving a seven-speed, dual-clutch gearbox as a replacement for its current, conventional six-speed auto. Another potential change for the naturally aspirated version is Hyundai's Flex Steer system that offers selectable weighting for the electric power steering.
Styling obviously isn't being left alone for the update. The mule testing earlier this year appears to show a new grille and altered bumpers underneath its concealment. The latest rumors suggest that's exactly the case with the possibility of a front end closer in design to the current Genesis, along with HID headlights and a modified hood design to remove the faux heat extractors.

Hyundai and Turin IED collaborate on Kite buggy concept for Geneva

The last time Hyundai's European Design Center collaborated with Turin, Italy's Instituto Europeo di Design (IED), we got the PassoCorto concept in 2014. That four-year-old vision made an appearance in recent news feeds, as a potential harbinger of a mid-engine Hyundai sports car when the Theta II engine arrives. The Korean carmaker is at it again with IED, and this time the two have worked up a doorles, roofless, windowless buggy referred to as the Kite concept, planned for display at next month's Geneva Motor Show. The full-sized scale model measures 12.2 feet long, 7.3 feet wide, and 4.7 feet high — that's about four inches shorter and one inch taller than a Mini Cooper, but 20 inches wider. Being a model, the Kite won't be fitted with any powertrain, but the students behind the project envision one brushless electric motor on propulsion duty. This is the first of IED's previous 14 automaker collaborations to have an interior, so the 15 students from nine countries who worked on the project did their homework, tapping Gruppo Sila for the shift-by-wire gearbox, and Sabelt for the seat and seatbelts. Guests to the stand will be able to experience the Kite concept through virtual reality, while the whiz-bang gearbox gets shown in a separate, dedicated area. The design school's annual project serves as the thesis project for the Masters in Transportation Design program. Last year's offering, the Scilla concept prepared with Pininfarina, was a 180-degree departure from the Kite, but the students spent time off-road recently with their McLaren crossover concepts of 2010. If you're smitten with this year's product, you won't be able to buy it, but Hyundai does sell an actual kite. Related Video: Featured Gallery Hyundai Kite Concept News Source: Car Body Design via Carscoops Design/Style Green Geneva Motor Show Hyundai Concept Cars Electric Off-Road Vehicles 2018 Geneva Motor Show

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.