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2016 Hyundai Sonata PHEV will be a 50-state car, sort of

Technically, the upcoming 2016 Hyundai Sonata Plug In Hybrid will be available in all 50 states. It will just be a lot easier to get in the ten ZEV states. That's because in the 40 states that do not follow California's Zero Emission Vehicle regulations, Hyundai dealers will not be stocking the plug-in version of the Sonata when it goes on sale in the fall of 2015. In the ten ZEV states (California, Connecticut, Maine, Maryland, Massachusetts, New Jersey, New York, Oregon, Rhode Island, Vermont), Hyundai will stock and sell the PHEV Sonata just like any other model, with numerous colors and trim levels available on dealer lots. In the other 40 states, "we're not going to encourage dealers to stock them," because the company expects demand to be low, said Mike O'Brien, Hyundai's vice president of corporate and product planning. O'Brien was speaking at a launch event for the two new Sonatas in California this week. Hyundai has a reason for choosing the ZEV states as a starting point, O'Brien said. "The ten states are spending more money on charging infrastructure, so you can park at work, you can park while you're in the grocery store, and you can charge your car while you're doing it." In any other state, where the plug-in infrastructure is weaker, a customer can order a PHEV Sonata just as if they were going to get a specific color Veloster that the local dealer didn't have in stock, O'Brien said. "It's really no different." "If you just look at the sales, basically all our competitors, over half of their plug-in hybrid sales are right here in the state of California," O'Brien said. "Usually, much more than half. If you cover the ZEV states, you're going to cover over 85 percent of the sales already. And we're going to make sure that our dealers can accommodate and customers that wish to buy outside those states." In other ways, the PHEV buying process will be similar. The customer can choose, at time of purchase, to rely on standard 110-volt outlets or to work with the dealer to install a Level 2, 240-volt charger at their home. Hyundai will train its dealers to offer a preferred partner's charger (Hyundai would not specify which company it will be working with). With 110, an empty-to-full charge of the 9.8-kWh lithium-ion polymer battery will take around nine hours, but with Level 2 it'll be around three hours. "The essential technical elements [of the PHEV] are the same as the hybrid," O'Brien said.

Quality issues drive resignation of Hyundai R&D president

Hyundai released a statement Monday announcing that its research and development president, Kwon Moon-sik, and two other executives resigned from their positions, Reuters reports, to "take responsibility for a series of quality issues," according to the statement.
The resignations seem to be related to recent recalls around the globe. A few weeks back, Hyundai recalled 27,500 Genesis sedans from model years 2009 to 2012 in the US for brake fluid that doesn't prevent corrosion of the electronic hydraulic control unit. The recall recently was expanded to include 43,500 Genesis sedans in the US, but nearly 150,000 are reportedly affected including the South Korean market.
"The latest personnel change shows our firm commitment to quality management and reaffirms our will to continuously improve R&D competitiveness," says Hyundai.

Hyundai considering upscale Genesis-based crossover

Hyundai already offers upscale entries in its lineup such as the Equus and Genesis (pictured above), but unlike many brands in North America, the company lacks a luxury crossover to further compliment the sedans. The latest signs suggest that hole in the lineup might be filled in the near future, though. According to four, unnamed company insiders speaking to Reuters, the Korean automaker might build a posh CUV on the Genesis' platform. "We are considering developing premium, large SUVs based on customers' needs. We plan to respond to the fast-changing market centered around SUVs by beefing up our SUV line-up," said a statement from Hyundai to Reuters. The idea stems from a proposal last year to pounce on the booming luxury CUV market. However, this strategy doesn't have a green light yet, and it could be years before the crossover sees showrooms. Potentially holding things back is the brand's concern about its power in the luxury market. "We are timid when it comes to bigger SUVs," a source said to Reuters. Hyundai also remembers the struggles of the Veracruz in North America, and the vehicle was eventually replaced by the three-row Santa Fe. Finally, there's a worry that higher gas prices around the time of the proposed debut could be a problem, too. Even if the plans for the luxury model don't pan out, this is hardly the end of Hyundai's upcoming crossover plans. A compact CUV is reportedly under consideration for North America, and there's the much-rumored Santa Cruz unibody pickup potentially on the way, too.