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GMC has received 65,000 Hummer EV orders so far

The GMC Hummer pickup truck only just went on sale, and already there's word from company brass that demand is higher than expected. According to a report from CNBC, Duncan Aldred, global vice president of GMC, said the automaker has received more than 65,000 combined orders for the current electric truck and upcoming SUV. What's more, the number of customers converting reservations into orders is humming along at 95%, which is also higher than the company projected. "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought," Aldred said, adding that new orders placed today probably won't result in a delivered vehicle until 2024. "WeÂ’re doing all the studies on that and weÂ’re confident we can go a lot quicker than we originally thought," Aldred said, "But it still means a reservation now probably means delivering in Â’24." The version of the Hummer pickup that's currently being built is the highest-spec Edition 1 model. That truck ran at least $110,295, but since it's already sold out, new customers will be looking at Hummer EV 3X that starts right around the $100,000 mark before any optional equipment is added (and assuming you can find a dealer that won't try to jack up the price). At some unspecified point in the next year or so, GMC will start building a lower-cost Hummer 2X for $89,995. A year or so later, the  $79,995 Hummer EV 2 will make its debut. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC shows how the 2022 Hummer could have looked even more futuristic

Excitement filled the room when GMC asked its designers to resurrect the Hummer in April 2019, but a tinge of uneasiness permeated the department after executives locked in an early 2020 unveiling date. Luckily, stylists knew what they wanted early on in the development phase, and preliminary design sketches give us a fascinating look at how they shaped the electric off-roader that ended up making its global debut online in October 2020. Hummer, the brand, unceremoniously shut down in 2010 after General Motors failed to sell it to the Chinese, but its design DNA was so strong that stylists were able to pick up where their predecessors left off. All of the sketches published on Instagram by the official General Motors Design account show a boxy truck with a tall front end, a short windshield, and a generous amount of ground clearance. These styling cues trace their roots to the AM General Humvee that entered production in 1984 and made its combat debut when the United States invaded Panama in 1989. Even the wildest drawings still depict a pickup that's immediately recognizable as a Hummer. Most of the early design sketches wear some variation of the seven-slot grille that characterized Hummer's production models; it's a styling cue that hints at a heritage shared with Jeep under the American Motors Corporation (AMC) umbrella. Oddly, none wear the round headlights seen on the H2, the H3, and the HX concept that nearly became the H4. Was GMC afraid that its Hummer would end up looking too much like a Jeep? And, at least one sketch shows a fold-down windshield, a feature that will not make it to the assembly line. Sketches never reach production without modifications made in the name of packaging and safety concerns, and the Hummer is no exception, but stylists did a good job of reinventing the brand's design language without copying or erasing the past. If the company had stuck around long enough to make a second- and a third-generation H2, odds are it would look a lot like the GMC-branded model that will enter production in a year. GMC remains on track to start 2022 Hummer deliveries in late 2021, though it told Green Car Reports that it still hasn't built a fully functional prototype yet. When it arrives, this outdoorsy pickup will land in a burgeoning segment of the truck market that numerous models (including the Rivian R1T and Ford's electric F-150) will also call home.

Hummer EV could be part of GM's move into electric trucks and SUVs

WASHINGTON/DETROIT — General Motors plans to build a new family of premium electric pickup trucks and sport-utility vehicles at its Detroit-Hamtramck plant beginning in late 2021, possibly reviving the imposing Hummer brand with some of them, several people familiar with the plans said. The so-called BT1 electric truck/SUV program is the centerpiece of a planned $3 billion investment in the Detroit-Hamtramck plant to make electric trucks and vans, and part of a broader $7.7 billion investment in GM's U.S. plants over the next four years, according to a proposed labor deal between the automaker and the United Auto Workers union. The investments were made public by the UAW on Friday, but no details were provided. The investment would move the automaker into a part of the EV market that is largely untested and where GM has a higher likelihood of turning a profit, analysts said. "It makes perfect sense to hit the high end of the market in order to generate some revenue that might actually turn a profit," Auto Forecast Solutions vice president of global vehicle forecasting Sam Fiorani said. GM is mirroring the approach electric carmaker Tesla took by starting in the high end and then moving down the price ladder, he said. That is important for a company who previously tried to sell the plug-in electric hybrid Chevrolet Volt and all-electric Bolt cars at lower prices and higher volumes, but failed to sell enough to make those efforts profitable, Fiorani said. The UAW's 48,000 GM hourly workers are scheduled to vote next week on the proposed contract that would end a monthlong strike that analysts say has cost the No. 1 U.S. automaker about $2 billion in lost profit. GM's BT1 program includes an electric pickup for the GMC brand and an electric SUV for Cadillac, both due in 2023, the sources said. Before then, GM plans to begin low-volume production in late 2021 of the first BT1 model, a pickup, under a different brand, the source said. A performance variant of the pickup will be added to that brand in 2022, followed by an electric SUV in 2023. One of the sources said the Hummer name is "under consideration," but a decision has not been finalized. The pickup is codenamed "Project O." Bringing back the Hummer name would take advantage of a still strongly recognized brand name, Fiorani said.