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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Woman recorded by motorcyclist texting while driving turns herself in because Canadians

A Newfoundland driver surrendered herself to Ottawa authorities and is facing numerous charges after being caught texting and driving in a viral video this week. On August 27, a motorcyclist named Erik Hannah from Ottawa uploaded a helmet cam video to Facebook which showed his run-in with a woman texting while driving a Hummer SUV with Newfoundland plates. During the course of his interaction with the Hummer driver, Hannah recorded her texting and driving and studiously ignoring his presence. She sat still at green lights and drove slowly while glued to her phone Eventually he rode away, but she sped up and cut him off in his own lane, nearly striking him in the process. He followed her after the near collision and confronted the woman. He told her he had her actions on camera. She wasn't impressed and drove off. He attempted to follow her again, but lost her. The video went quickly viral, racking up more than a million views in short order. He also turned the video over to Ottawa police who attempted to track down the Hummer driver by tracing the SUV's plates which were clearly seen in the video. As of August 30 however, Ottawa Police were less than sanguine about finding the culprit. "If she has watched the news or read the papers and wants to turn herself in, come and see us," said Sgt. Mark Gatien of the OPD's Traffic Enforcement Unit. "We'll give her two tickets and she will be on her way." Despite the OPD's misgivings, the Hummer driver turned herself in on September 1 after becoming an unwitting minor internet sensation. According to the CBC, the Hummer driver turned herself over to police and has been charged for the incident. She faces three charges for her reckless behavior, including distracted driving and careless driving. Related Video: News Source: CTV Ottawa, CBC, Ottawa Citizen Auto News Weird Car News Hummer Driving Safety distracted driving helmet cam newfoundland

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding