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Honda Civic Coupe to join 2016 Red Bull Global Rallycross season

Red Bull Global Rallycross is about to get another competitor. Honda has announced that it will campaign the 2016 GRC season with its new Civic Coupe, and rather than just put out a press release, it's gone ahead and given us a look at the two-door's racing livery. Ford, Chevrolet, Volkswagen, and Subaru – be prepared. Based loosely on the production Civic Coupe, Olsbergs MSE and Honda Performance Division put in the wrench time to turn the ho-hum standard road car into a 600-horsepower, all-wheel-drive monster that can hit 60 in a hypercar-humiliating 1.9 seconds. And like all GRC cars, it will have no trouble managing some serious jumps. Piloting this hilariously potent coupe will be Sebastian Eriksson and 2014 series champion Joni Wiman. Wiman is Finnish, so his GRX championship should come as no shock. We have to say, compared to the GRX cars found in Europe, this Civic looks remarkably tame. We'd have no issue visualizing the body tweaks on this racer on a production Civic Type R. Then again, we're comparing it with the last big-time GRX entry we heard about – Ken Block's Ford Focus RS, which is running in FIA rallycross. According to Honda, OMSE and HPD will have the Civic Coupe GRX car ready for the season opener on May 21 and 22 at Phoenix's Wild Horse Pace Motorsports Park. View 4 Photos Related Video: Honda Debuts 2016 Civic Coupe Racing Livery to Compete in 2016 Red Bull Global Rallycross Series Will campaign the all-new Civic Coupe in partnership with Red Bull and Olsbergs MSE Mar 22, 2016 - NEW YORK Today Honda unveiled the new racing livery for its Civic Red Bull Global Rallycross racecar, announcing plans to campaign the all-new turbocharged 2016 Civic Coupe in the 2016 series in partnership with Red Bull and championship-winning race team Olsbergs MSE. The Honda Civic Red Bull GRC team will begin racing on May 21 in Phoenix at the first event of the season. Developed from a production-model 2016 Civic Coupe chassis by renowned builders and racers Olsbergs MSE (OMSE) with technical assistance from Honda Performance Development (HPD), the all-new Civic Red Bull GRC car is built to withstand the rigorous demands of racing in a series that emphasizes repeated aggressive acceleration and varied terrain. The car will boast more than 600 horsepower, turn in a 0-60 mph time of 1.9 seconds and is designed to handle the 70 foot table-top jumps featured on each racetrack.

Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

Junkyard Gem: 1991 Honda Prelude Si 4WS

The third-generation Honda Prelude was sold in the United States for the 1988 through 1991 model years, and the Si version with the optional four-wheel-steering system was one of the best-handling cars of its time. Most of these cars were used up and discarded a decade or so ago, but I spotted this one in a Northern California wrecking yard last week. The mechanical four-wheel-steering system on these cars enabled them to eat up much more expensive machinery in the corners. Though 140 horses out of 2.1 liters doesn't sound like so much today, a quarter-century ago it was very impressive in a car this size. Why did this car get scrapped? Perhaps that Honda Achilles heel, the fragile head gasket, signed its death warrant, or perhaps it just got too battered for its last owner to pay off a sheaf of parking tickets. Whatever the reason, this car's next stop will be the global scrap-metal market. Related Video: