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Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda MC-? will use solar-powered chargers in 'micro' EV tests

Honda is envisioning what it calls a CO2-free society and, not surprisingly, it's a rather sunny one, in one Japanese city, at least. The Japanese automaker is kicking off a test program with the micro-electric-vehicle that will use power generated via photovoltaic energy collected and stored at EV charging stations. Yes, the big old sun will power those little-bitty MC-? cars. MC-? is shorthand for "Micro Computer Beta" and the car is certainly an appropriate vehicle for these tests. The car is 98 inches long (about eight inches shorter than a Smart ForTwo) and has a 43-mile-per-hour top speed as well as an electric motor that delivers a meager eight horsepower. The car is designed to meet Europe's quadricycle regulations and has a 50-mile single-charge range. No word on if or when it'll go into production, of course, but Honda and Toshiba are working with Japan's Miyakojima City on the project, with Toshiba responsible for building three solar-powered EV-charging stations. The Japanese automaker unveiled the latest incarnation of the 1+1 tandem-seating-arrangement MC-? last fall. You can see our "Quick Spin" impressions of the model here and read Honda's press release below. Honda Begins Experimental Test-driving of MC-? Micro-sized EV Using Renewable Energy TOKYO, Japan, January 28, 2014 - Jointly with Miyakojima City and Toshiba Corporation, Honda Motor Co., Ltd. began experimental test-driving of the MC-?, Honda's micro-sized EV, using photovoltaic (PV) energy as part of the Miyakojima City Small-sized Electromotive Mobility Project*1. Through this experimental program, Honda will operate an environmentally-responsible micro-sized EV using renewable energy, and work together with the local community to explore the possibility of a CO2-free society. In November 2013, Honda began separate field tests jointly conducted with Kumamoto Prefecture, Saitama City and Miyakojima City using the MC-?. For the field tests in Miyakojima City, as a part of the initiative as an environmentally-responsible model city, the feasibility of the introduction and utilization of small-sized electromotive mobility products and electricity supply facilities are being verified. For this particular driving experiment in the city using renewable energy, the MC-? will be charged from three new PV recharging stations newly built by Toshiba.

Wolff: Honda will emerge as strong F1 force

Mercedes motorsport boss Toto Wolff has no doubts that Honda will make a success of its Formula 1 return, despite the Japanese manufacturer's disappointing time last year. Honda endured a troubled return to F1 in 2015 as it struggled with reliability and a lack of power from its new turbo V6 hybrid engine. But having made gains over the campaign, and a significant revamp of key elements of its power unit over the winter, Wolff thinks that Honda is on course to deliver. "Honda is a huge organization with lots of resource, and they were the power unit with the most impressive development curve through 2015," Wolff said in an interview with his Mercedes team's YouTube channel. "Even if it was a very difficult year for them, it was still very good what they achieved in terms of how they progressed through the season. I have no doubt they will be a strong competitive in the future." Wolff's comments come despite Mercedes engine chief Andy Cowell saying last week that he was not convinced that Honda's 'size zero' concept was the right approach for the current regulations. Manor step As well as predicting good things for Honda in the future, Wolff has predicted promising results for the Mercedes-powered Manor team in 2016. "Manor will make a big step up and not only because of the engine," said Wolff, who helped secure a drive at the Banbury-based team for Mercedes junior driver Pascal Wehrlein. "There is a good bunch of people coming together: impressive individuals, with the right budget and right attitude, and Pascal in the car. "I have confidence that the car and driver will have highlights and be a solid midfield runner." This article by Jonathan Noble originally appeared on Motorsport.com, the world's leader in auto racing news, photos and video. Related Video: