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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

US Honda Civic to get Type R engine

Honda is bent on kicking butt and taking names with its upcoming new Civic Type R, but since the Japanese hot hatch is based on the European model and isn't slated to come to the United States, it's been of little consolation to American enthusiasts. But if you're one of them, we've got good news for you. According to Spanish site Motor Y Racing, a US version of the Civic Type R is in the works. The salient part of the Type R that would make the oceanic voyage to US showrooms would be the 2.0-liter turbo four that's said to produce between 276 and 320 horsepower, but we could expect upgraded suspension, rolling stock and other equipment to come as part of the package as well. Just what form it would take we don't know. Currently American Honda offers the Civic as a coupe or sedan - not as a hatchback or wagon like it does overseas - so chances are that it'd be one of these betrunked body-styles that would get the upgrades. We're hoping for something more than an upgrade of the current Civic Si. Competing rumors suggest that Honda could offer that same engine in a revised version of the CR-Z hybrid hatchback, which has long been begging for a more potent powerplant. But that's not to say that Honda couldn't offer both with the new turbo VTEC engine. Having driven prototypes for more performance-oriented versions of both the Civic and the CR-Z at Honda's R&D center in Japan a little over a year ago, this writer could tell you that either prospect bodes well for the return of the red H badge to the high-performance arena.

Does the 2017 Honda Ridgeline have street cred?

From a sales standpoint, the gen-one Ridgeline was an utter failure. It had a very narrow appeal, that being the suburban Harry Homeowner crowd. Traditional truckers hated it; no, make that HATED it! They hated it as much for what it was as for what it represented. It was assumed to be soft, a mommy truck; and to their eyes, it was ugly as sin. "Real" truckers would not accept the independent rear suspension, yet seemed ignorant about the fact that our military has been using IRS on severe-duty trucks for years. If IRS is good enough for the combat conditions, using it on a light-duty civilian pickup truck should be a piece of cake, no? I think there's also another issue at play here: classism. I suspect that many truckers didn't like those who were buying these trucks. Ridgeline buyers tend to be college-educated, suburban, and earn enough to have a decent if not better-than-average lifestyle. Many were schoolteachers, accountants, doctors, and lawyers – professionals. In short they weren't blue-collar, hard working, struggling-to-make-a-living truck guys. That didn't sit well with many. It was like their "space" was being invaded, maybe even their lifestyle was being threatened. I can't tell you how many derogatory comments I've read from traditional truckers over the last decade directed against Ridgeline owners. Many centered around a lack of masculinity of Ridgeline owners, or that that they were bought by people who didn't "need" a truck, that a minivan would have been a better choice. Many were owners of big diesel pickups who felt compelled to compare their heavy-duty trucks to this smaller mid-size truck. You get the picture. So here we are with the gen-two Ridgeline. Has Honda rectified its image as a truck maker? Yes and no. Yes in that the truck has shed its polarizing looks. In fact I think it's quite handsome, and will have a vastly broader appeal as such. Yes in the fact that it's been brought up to date mechanically, and the technology is vastly superior to the old model. Yes in fact that it should prove to be more economical than the old truck. Yes in the fact that it's more powerful, and that the AWD is vastly superior to what was offered before. Yes in the fact that it should function better, both as a truck and as a family vehicle. No in the fact that it will still be viewed as a "girlie truck" by many. No in the fact that there is no "macho" trim level available.